What are the minimum social media assets businesses should have?

In the modern world, in whatever business you are running, social media presence has become part and parcel of life. Most start-ups and some major corporations that have experimented with social media and now reaping benefits in customers engagement, management of PR crisis and announcing new initiatives.

So if you want to enter the new world of social media, what are the social media assets you really need?

The good news is that most of these assets are free and setting up is relatively easy, the real challenge is the management of these assets.

In this post, I will provide a list of minimum viable social media assets you can’t do without. Read more

Google DevFest Singapore 2011 – Creating a connected future

Google organized their annual DevFest last month, and it was quite an eye opener to see how they’re placing their bets on HTML5, Chrome, Ice-Cream Sandwich (ICS), and Google+.

Having only attended the first part of the event, I got to sit in at the sessions where Google showed off these new technologies.

Here are some takeaways. Read more

Google+ releases APIs, will app developers bite?

Google+ has now released several sets of application programming interfaces (APIs) that allows app developers to access public data on the rapidly growing social network. Read more

Google’s +1 button could rearrange search results very soon

If search engine optimization is crucial to your business in terms of visibility and sales leads, then this is something to watch out for. Wired recently reported that Google is now looking into how to use data from its +1 button to rearrange search results. Read more

Google’s +1 button to allow sharing in Circles

This just in from the Google+ blog: Starting next week, the +1 button will allow Google+ users to share content from around the Internet directly with their friends on the social network.  Read more

Google+ app for Android and iPhone now available in Singapore

The Google+ mobile app is now available on the iPhone App Store and Android Market in Singapore, declared at least two sources (read here and here). The app brings much of the functionality on the Google+ web platform to smartphones. Read more

Google+ gaining traction, businesses clamoring to join

Google+, the latest attempt by Google to enter the social networking game, is off to a strong start in terms of search volume on the Google search engine, reported VentureBeat. This follows previous reports that the social network has amassed over 10 million users since its launch. Read more

Found: Near field communication support for Google+ mobile app

If you own a NFC-enabled phone (see list of phones) with the Google+ app, you would be able to tap on NFC tags containing text and the app would launch with the text pre-typed. You can then post it as a status update.

This facet of the app was spotted by Ridzuan Ashim, a developer, and he demonstrates how it is done: Read more