SingTel’s HungryGoWhere partners with Perx and Reserveit.sg, could lay foundation for ‘super food network’

Imagine reading a restaurant review on HungryGoWhere, then booking a table on Reserveit.sg. Once the reservation is done, you get a notification on Perx saying that you’ve received a chop, which allows you to redeem a dessert.

It’s a foodie’s dream come true, and we might not need to wait too long for it to happen.

The foundation is already set. We’ve learnt today that SingTel-owned HungryGoWhere, Singapore’s leading food portal, has partnered with mobile loyalty startup Perx (which has over 700 locations and 400,000 chops so far) and restaurant reservation service Reserveit.sg to integrate their services into the site. Read more

With Hastify, queuing for food could become a thing of the past

Queuing is agonizing. According to a New York Times article, supermarkets earn about USD 5.5 billion annually from impulse buys, caused in large part by the need of shoppers to relieve the agony of waiting in line. Racks of candy and magazines are placed right in front of the cashiers to milk every last dime out of you.

All in all, Americans spend about 37 billion hours each year queuing — and the same problem is definitely occurring in Asia. That’s a lot of wasted time.

Now, there’s a new Singapore startup called Hastify that hopes to eliminate the need to wait in line, at least when it comes to food takeouts. Its website is a food ordering service that lets you order items from a variety of restaurants and then collect them on-location.

I can imagine Hastify being useful at peak hour lunches on weekdays. Jostling with sweaty corporate types at overcrowded restaurants is an extremely unpleasant experience, and the prospect of being able to avoid all that holds much appeal. Read more