August 6, 2012 by Terence LEE
The catchphrase “Fake it till you make it” has become a common refrain among entrepreneurs who have yet to make their first million bucks. It describes an attitude of thinking you’re a champion even though you’re not, and making your company seem bigger and more successful than it really is.
The hope is that this power-posing will create measurable impact and real returns.
Hoiio, a Singapore-based mobile communications startup, has a new product that promises to do just that: Make your business seem larger than it is. It’s new webapp, Main Line, lets you easily set up an auto-attendant — a luxury usually reserved for larger companies — at a low monthly subscription rate. Read more