Startup events helped HungryGoWhere secure the SingTel acquisition
May 28, 2012 by Terence LEE
Officially, SingTel‘s acquisition of HungryGoWhere for US$9.4M, Singapore’s number one food portal, was a few months in the making. Unofficially, the building blocks were being laid for three years.
The congenial work relationship between both HungryGoWhere and the InSing.com team was a key factor in the co-founders’ decision to join SingTel.
InSing.com is a lifestyle portal operated by the telecommunications company, covering food, shopping, events, travel, and more. Both sites’ food channels have a combined two million visitors a month.
“We know the people working in the inSing team. When they started off we actually helped with a couple of building blocks. So we know them from day one. The personal chemistry was there, and there was a high level of comfort,” said Yung Yih, who started HungryGoWhere, in a conference call between SGE and all three co-founders.
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