Why fashion labels grow fast and die young
April 13, 2012 by Guest Contributor
Grow fast, die young?
Does that have to be the mode for every fashion label, asks Carl Thompson, Co-founder of TradeGecko. Meet the former fashion label owner-turned digital entrepreneur who’s set himself a 100 day target to save small fashion labels worldwide.
Five years ago I launched Crowded Elevator, a fashion label in New Zealand. We started with a few boutique t-shirts and within a year we were wholesaling to over 50 retailers across New Zealand and Australia. It looked like the world was waiting for us. Then we died.
Wholesaling is no easy business. It takes a lot of time managing each section of the sales cycle. The administration required to manage inventory, orders, accounts, stockists, manufacturing and errors is completely overwhelming. If you don’t have the systems in place to handle such a workload the administration will kill all passion and ultimately the business, as it did for me. Read more
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