The Entrepreneur’s Bookshelf: Just Listen by Mark Goulston
November 2, 2009 by Bernard Leong
Through a very interesting episode in Jason Calacanis‘ “This Week in Startups” (a videocast featuring about the trials and tribulations of startup founders), I discover an interesting book “Just Listen” written by Mark Goulston. Unlike all other episodes which talk so much about the stories of start-ups, the interview with Mark Goulston discusses the issues that all challenging situations and stress conditions which happen around a business environment. Particularly in startups, which it is likely that very few entrepreneurs will talk about is the management of human relations. The basic theme for “Just Listen” is to focus on how we can get through to anyone, even when productive communication seems impossible. So, we review the book and tell you why you should read it. Read more
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