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	<title>SGEntrepreneurs &#187; Malaysia</title>
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	<itunes:summary>Get to know Asia. The Singapore entrepreneurship scene.</itunes:summary>
	<itunes:author>SGEntrepreneurs</itunes:author>
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		<title>Flexiroam unshackles business travelers from Skype; allows unlimited overseas calls</title>
		<link>http://sgentrepreneurs.com/innovation-technology/2011/12/31/flexiroam-unshackles-business-travelers-from-skype-allows-unlimited-overseas-calls/</link>
		<comments>http://sgentrepreneurs.com/innovation-technology/2011/12/31/flexiroam-unshackles-business-travelers-from-skype-allows-unlimited-overseas-calls/#comments</comments>
		<pubDate>Sat, 31 Dec 2011 01:37:26 +0000</pubDate>
		<dc:creator>Terence LEE</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Great Business Ideas]]></category>
		<category><![CDATA[Innovation & Technology]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[flexiroam]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[Malaysia Entrepreneurs]]></category>
		<category><![CDATA[malaysia entrepreneurship]]></category>
		<category><![CDATA[malaysian entrepreneur]]></category>
		<category><![CDATA[malaysian entrepreneurs]]></category>
		<category><![CDATA[mobile roaming]]></category>
		<category><![CDATA[roaming charges]]></category>

		<guid isPermaLink="false">http://sgentrepreneurs.com/?p=31310</guid>
		<description><![CDATA[Just eight months old, this Malaysian startup is going places. They recently expanded to Singapore, and India is on the radar.]]></description>
			<content:encoded><![CDATA[<p><a href="http://sgentrepreneurs.com/wp-content/uploads/2011/12/flexiroam.jpg" ><img class="alignright size-full wp-image-31322" title="flexiroam" src="http://sgentrepreneurs.com/wp-content/uploads/2011/12/flexiroam.jpg" alt="" width="373" height="218" /></a>Skype is nice, but you&#8217;re screwed if don&#8217;t have access to a wifi network and don&#8217;t want to pay hefty roaming charges. That&#8217;s a predicament many business travelers face when they&#8217;re out and about &#8212; say, heading to a site visit in India or a networking event in Vietnam.</p>
<p>Sure, the world is getting increasingly wired and a wifi Internet connection is becoming as common and taken-for-granted as water, but such luxuries aren&#8217;t always readily available in most countries.<span id="more-31310"></span></p>
<p>Even in shiny, high-tech Singapore, there are spots in town where the free wifi connection is wonky, or inaccessible because it needs a password.</p>
<p>So, how does a driven, power suit wearing entrepreneur ensure that she closes that sale or troubleshoot an urgent, looming crisis that threatens her business?</p>
<p><a href="http://www.flexiroam.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.flexiroam.com/');">Flexiroam</a> offers a possible answer. Founded by Jef Ong in 1st April 2011, Flexiroam is a Malaysia-based company that offers travelers unlimited calls at over 200 countries for a flat rate. So, if I&#8217;m a Singaporean on a business trip in Jakarta, I can make calls to Singapore and receive incoming calls &#8212; both unlimited &#8212; at S$10 (US$7.70) a day, saving me from extravagant roaming charges.</p>
<p>To use Flexiroam, I&#8217;ll need to purchase an overseas SIM. I&#8217;ll then be given instructions on how to connect my number with the Flexiroam gateway. After I switch to the overseas SIM upon arrival at my destination country, I&#8217;ll need to send a text to tell Flexiroam to direct all calls to my mobile phone.</p>
<p>Such a scheme has the added convenience of allowing you to retain your existing phone number while overseas.</p>
<p>While the service was initially available only to Malaysians, it has since launched in Singapore the past November, with plans to establish a physical presence at Changi Airport soon. According to Nicholas Yeap, Flexiroam&#8217;s marketing chief, they expanded to Singapore because &#8220;on average every Singaporean travel out of their country at least twice a year &#8212; four times more than an average Malaysian.&#8221;</p>
<p>India will be their next stop. Already, they have two offices there &#8212; one in Delhi, the other at Indor<span style="color: #000000;">e. &#8220;They have the largest airport in the world and are growing more than ten percent yearly in terms of international outbound passengers. We foresee that more Indians will be traveling out of their country for work or holiday.&#8221;</span></p>
<p><span style="color: #000000;">So far, reception towards Flexiroam has been promising. Jef Ong, the founder, has received much press coverage and recently auditioned for <a href="http://demo.asia/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://demo.asia/');">DEMO Asia</a>. He told <a href="http://www.entrepreneurs.my/interview-with-jef-ong-of-flexiroam/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.entrepreneurs.my/interview-with-jef-ong-of-flexiroam/');">Malaysia Entrepreneurs</a> in November that the company has saved businesses over 700,000 Malaysian Ringgit (S$290,000) and served over 2,000 customers.</span></p>
<p><span style="color: #000000;">Nicholas told <em>SGE</em> that 400 corporate customers have used Flexiroam at least twice in eight months. They&#8217;re partnering with 500 travel agencies to bundle Flexiroam with their travel packages from February 2012. An agreement has also been signed with Malaysian Airlines to offer special packages to their 20,000 staff. Altogether, they&#8217;re registering a 30 percent month-on-month growth in terms of sales and subscribers.</span></p>
<p><span style="color: #000000;">In Jan 2012, they will be launched Flexiroam Infinity SIM, which is a SIM card bundled with a Flexiroam pass. This product caters to power users who don&#8217;t want to waste time buying a local SIM and would rather have a card that works in 121 countries, including South Korea and Japan. A data plan for travelers to Europe can be included.</span></p>
<p><span style="color: #000000;">Jef has been bootstrapping his business all the way, and they have sufficient resources to roll out their operations in Malaysia and Singapore for the next twelve months. Nonetheless, they are already talking to several venture capitalists to go regional, although nothing is concrete yet.</span></p>
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		<title>PayPal opens Malaysia office, plans to hire up to 500</title>
		<link>http://sgentrepreneurs.com/news-stop/2011/11/02/paypal-opens-malaysia-office-plans-to-hire-up-to-500/</link>
		<comments>http://sgentrepreneurs.com/news-stop/2011/11/02/paypal-opens-malaysia-office-plans-to-hire-up-to-500/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 09:03:30 +0000</pubDate>
		<dc:creator>Terence LEE</dc:creator>
				<category><![CDATA[Innovation & Technology]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News Stop]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[PayPal]]></category>

		<guid isPermaLink="false">http://sgentrepreneurs.com/?p=29391</guid>
		<description><![CDATA[Online payment giant PayPal has opened a Southeast Asia operations centre in Malaysia, reported the Business Times. With a 200-strong staff already on-site, they plan to hire 300 more by 2013. The office will provide customer support to PayPal&#8217;s growing user base in Southeast Asia. Their services will be provided in English, with local Asian [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://sgentrepreneurs.com/wp-content/uploads/2006/08/paypal_logo.jpg" ><img class="alignleft size-full wp-image-581" title="paypal_logo" src="http://sgentrepreneurs.com/wp-content/uploads/2006/08/paypal_logo.jpg" alt="" width="135" height="126" /></a>Online payment giant PayPal has opened a Southeast Asia operations centre in Malaysia, reported the <a href="http://www.btimes.com.my/Current_News/BTIMES/articles/20111101183442/Article/index_html" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.btimes.com.my/Current_News/BTIMES/articles/20111101183442/Article/index_html');">Business Times</a>. With a 200-strong staff already on-site, they plan to hire 300 more by 2013.<span id="more-29391"></span></p>
<p>The office will provide customer support to PayPal&#8217;s growing user base in Southeast Asia. Their services will be provided in English, with local Asian languages to be added soon.</p>
<p>PayPal senior vice president of global operations, John McCabe, said: &#8220;People are the most important asset and we are making a significant investment here in terms of hiring local talent, and providing them extensive training to better serve our customers around the world.&#8221;</p>
<p>The new center is located near PayPal&#8217;s international office in Singapore. The company also has another operations center in Shanghai. Their increased presence in Asia signals a growth in the mobile e-commerce sector in the region.</p>
<p>It also indicates that Malaysia is becoming a popular destination for tech companies as well, given that Google has also quite recently <a href="http://sgentrepreneurs.com/news-stop/2011/08/25/google-to-hire-around-100-in-southeast-asia/" >set up an office in the country</a>.</p>
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		<title>Sarawak wants to attract more MICE</title>
		<link>http://sgentrepreneurs.com/news-stop/2011/08/10/sarawak-wants-to-be-attractive-mice-destination/</link>
		<comments>http://sgentrepreneurs.com/news-stop/2011/08/10/sarawak-wants-to-be-attractive-mice-destination/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 06:47:21 +0000</pubDate>
		<dc:creator>Terence LEE</dc:creator>
				<category><![CDATA[News Stop]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[MICE]]></category>
		<category><![CDATA[sarawak convention bureau]]></category>

		<guid isPermaLink="false">http://sgentrepreneurs.com/?p=25598</guid>
		<description><![CDATA[The next time you head for an important convention in Malaysia, don&#8217;t be surprised if the destination turns out to be Sarawak. While the state in East Malaysia certainly conjures up images of sleepy towns and deep jungles, the state government wants to turn it into a center for business, with MICE playing a large [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://sgentrepreneurs.com/wp-content/uploads/2011/08/sarawakconventionbureau.jpg" ><img class="alignleft size-full wp-image-25675" title="sarawakconventionbureau" src="http://sgentrepreneurs.com/wp-content/uploads/2011/08/sarawakconventionbureau.jpg" alt="" width="251" height="77" /></a>The next time you head for an important convention in <a href="http://sgentrepreneurs.com/tag/malaysia/" >Malaysia</a>, don&#8217;t be surprised if the destination turns out to be Sarawak. While the state in East Malaysia certainly conjures up images of sleepy towns and deep jungles, the state government wants to turn it into a center for business, with MICE playing a large role (see <a href="http://www.theborneopost.com/2011/08/07/transforming-the-landscape-the-new-era-for-mice-in-sarawak/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.theborneopost.com/2011/08/07/transforming-the-landscape-the-new-era-for-mice-in-sarawak/');">report</a>).<span id="more-25598"></span></p>
<p>The <a href="http://www.sarawakcb.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.sarawakcb.com/');">Sarawak Convention Bureau</a> (SCB) is a vanguard in this effort. Set up four years ago, they have since attracted more than 150 new events with 74,444 delegates and garnered international awards for their destination marketing campaigns. Their bid success rate is around 64 percent, reaching a high of 80 percent in 2010.</p>
<p>Some of their upcoming headliners include the ‘42th Annual Scientific Meeting of Malaysian Orthopaedic As­sociation 2012’, ‘9th Combined Pediatric and Spine Congress 2013’ and the ‘9th World Con­gress of Chinese Medicine 2012’.</p>
<p>According to SCB CEO Jill Henry, MICE is a major part of the state government&#8217;s agenda to turn Sarawak into a developed state by 2020, double its population by 2030, create 1.6 million more jobs and increasing its GDP fivefold.</p>
]]></content:encoded>
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		<item>
		<title>Make The Pitch gives Malaysian entrepreneurs a chance to shine on TV</title>
		<link>http://sgentrepreneurs.com/singapore-entrepreneurs/2011/08/02/reality-tv-show-make-the-pitch-gives-malaysian-entrepreneurs-a-chance-to-shine/</link>
		<comments>http://sgentrepreneurs.com/singapore-entrepreneurs/2011/08/02/reality-tv-show-make-the-pitch-gives-malaysian-entrepreneurs-a-chance-to-shine/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 09:58:13 +0000</pubDate>
		<dc:creator>Terence LEE</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Funding]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News Stop]]></category>
		<category><![CDATA[Venture Capital & Private Equity]]></category>
		<category><![CDATA[cradle fund]]></category>
		<category><![CDATA[Dragon's Den]]></category>
		<category><![CDATA[make the pitch]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[MDeC]]></category>
		<category><![CDATA[myeg services]]></category>
		<category><![CDATA[ntv7]]></category>
		<category><![CDATA[shark tank]]></category>
		<category><![CDATA[the angel's gate]]></category>

		<guid isPermaLink="false">http://sgentrepreneurs.com/?p=25253</guid>
		<description><![CDATA[In the vein of reality TV shows like Dragon&#8217;s Den, Shark Tank, and the upcoming The Angel&#8217;s Gate (see story), Malaysia will have Make The Pitch, its own homegrown entrepreneurial reality show which will screen on television channel NTV7 in October 2011. After the initial auditions, selected top contestants will pitch to a panel of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://sgentrepreneurs.com/wp-content/uploads/2011/08/makethepitch.png" ><img class="alignleft size-full wp-image-25330" title="makethepitch" src="http://sgentrepreneurs.com/wp-content/uploads/2011/08/makethepitch.png" alt="" width="272" height="129" /></a>In the vein of reality TV shows like <a href="http://www.bbc.co.uk/programmes/b006vq92" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.bbc.co.uk/programmes/b006vq92');">Dragon&#8217;s Den</a>, <a href="http://abc.go.com/shows/shark-tank" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://abc.go.com/shows/shark-tank');">Shark Tank</a>, and the upcoming <a href="http://www.angelsgate.com/tv/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.angelsgate.com/tv/');">The Angel&#8217;s Gate</a> (see <a href="http://sgentrepreneurs.com/news-stop/2011/06/08/pitching-to-angels-on-tv-with-the-angels-gate/" >story</a>), Malaysia will have <a href="http://v2.myeg.com.my/makethepitch/index.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://v2.myeg.com.my/makethepitch/index.html');">Make The Pitch</a>, its own homegrown entrepreneurial reality show which will screen on television channel NTV7 in October 2011.<span id="more-25253"></span></p>
<p>After the initial auditions, selected top contestants will pitch to a panel of potential investors in a recording studio. Entrepreneurs with viable ideas will be offered a marketing task and seed money to publicize their idea. After that, they will be invited back to the studio for another round of pitching, where they could finally receive the full investment amount requested, in exchange for equity in their company.</p>
<p>The competition is open to Malaysians above 18 who have a registered company in their name. NGOs, Societies, and Associations are also welcome to submit their innovative ideas. Auditions have already closed in July. Finalists are slated to appear for a recording session that will be held in September.</p>
<p>So far, the listed judges and investors include: <a href="http://myeg.listedcompany.com/directors.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://myeg.listedcompany.com/directors.html');">Dato Dr Norraesah Binti Haji Mohamad</a>, executive chairman of MyEG Services, <a href="http://web2.sys-con.com/node/1226634" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://web2.sys-con.com/node/1226634');">Datuk Badlisham Ghazali</a>, CEO of the Multimedia Development Corporation (MDeC), and Nazrin Hassan, CEO of the <a href="http://e27.sg/2011/07/25/cradles-new-program-coaches-malaysian-companies-to-grow-and-think-big/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://e27.sg/2011/07/25/cradles-new-program-coaches-malaysian-companies-to-grow-and-think-big/');">Cradle Fund</a>.</p>
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		<title>Plug &amp; Play Malaysia in talks to fund several startups</title>
		<link>http://sgentrepreneurs.com/singapore-entrepreneurs/2011/07/30/plug-play-malaysia-in-talks-to-fund-several-startups/</link>
		<comments>http://sgentrepreneurs.com/singapore-entrepreneurs/2011/07/30/plug-play-malaysia-in-talks-to-fund-several-startups/#comments</comments>
		<pubDate>Sat, 30 Jul 2011 08:05:24 +0000</pubDate>
		<dc:creator>Terence LEE</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Funding]]></category>
		<category><![CDATA[News Stop]]></category>
		<category><![CDATA[Venture Capital & Private Equity]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[Plug & Play]]></category>
		<category><![CDATA[plug & play malaysia]]></category>
		<category><![CDATA[plug & play techcenter]]></category>

		<guid isPermaLink="false">http://sgentrepreneurs.com/?p=25066</guid>
		<description><![CDATA[Several startups are in discussions to tap on Plug &#38; Play Malaysia&#8216;s funding and connections with overseas investors, reported Bernama. Plug &#38; Play Malaysia, also known as Real Plug &#38; Play, is a combination of an incubation centre and a business development ecosystem. The company is wholly owned by PKNS Holdings, and a licensee of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://sgentrepreneurs.com/wp-content/uploads/2011/07/plugandplaymalaysia.jpg" ><img class="alignleft size-full wp-image-25176" title="plugandplaymalaysia" src="http://sgentrepreneurs.com/wp-content/uploads/2011/07/plugandplaymalaysia.jpg" alt="" width="240" height="71" /></a>Several startups are in discussions to tap on <a href="http://plugandplaymalaysia.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://plugandplaymalaysia.com/');">Plug &amp; Play Malaysia</a>&#8216;s funding and connections with overseas investors, <a href="http://www.bernama.com/bernama/v5/newsindex.php?id=604439" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.bernama.com/bernama/v5/newsindex.php?id=604439');">reported Bernama</a>. Plug &amp; Play Malaysia, also known as Real Plug &amp; Play, is a combination of an incubation centre and a business development ecosystem.<span id="more-25066"></span></p>
<p>The company is wholly owned by PKNS Holdings, and a licensee of the <a href="http://www.plugandplaytechcenter.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.plugandplaytechcenter.com/');">Plug &amp; Play Techcenter</a>, a thriving global community of over 300 startups. Real Plug &amp; Play was set up by PKNS to address local startups&#8217; lack of expertise in pushing themselves to the technology market and lack of access to funding for commercialization of their product towards regional success.</p>
<p>Lack of funding is also another concern. &#8220;Most of the venture capital providers in Malaysia are government agencies that are adverse to big risks. But startups cannot afford to go global themselves, due to the high cost involved,&#8221; explained Radha Nadarajah, head of special projects at PKNS.</p>
<p>He added that while local venture capitalists are around, they are usually housed within large corporations and fund innovations within the company.</p>
<p>Training sessions will also be held to coach startup founders on how to pitch their technologies to investors.</p>
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		<title>Singapore&#8217;s Chalkboard launches widget for HTC handsets in Malaysia</title>
		<link>http://sgentrepreneurs.com/news-stop/2011/07/05/singapores-chalkboard-launches-widget-for-htc-handsets-in-malaysia/</link>
		<comments>http://sgentrepreneurs.com/news-stop/2011/07/05/singapores-chalkboard-launches-widget-for-htc-handsets-in-malaysia/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 03:23:14 +0000</pubDate>
		<dc:creator>Terence LEE</dc:creator>
				<category><![CDATA[Innovation & Technology]]></category>
		<category><![CDATA[News Stop]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Bernard Leong]]></category>
		<category><![CDATA[Chalkboard]]></category>
		<category><![CDATA[HTC]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[Neoteny Labs]]></category>
		<category><![CDATA[Saumil Nanavati]]></category>

		<guid isPermaLink="false">http://sgentrepreneurs.com/?p=23720</guid>
		<description><![CDATA[Chalkboard, a location-based mobile advertising platform, has inked a deal last week with mobile phone company HTC to offer its widget exclusively to HTC customers in Malaysia. The widget allows consumers to receive updates about daily deals, promotions, and product launches through their mobile phones. “HTC is proud to provide a richer experience for our [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.yourchalkboard.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.yourchalkboard.com/');"></a><a href="http://sgentrepreneurs.com/wp-content/uploads/2011/02/chalkboard-logo-280x.jpg" ><img class="alignleft size-full wp-image-19247" title="chalkboard-logo-280x" src="http://sgentrepreneurs.com/wp-content/uploads/2011/02/chalkboard-logo-280x.jpg" alt="" width="280" height="56" /></a>Chalkboard, a location-based mobile advertising platform, has <a href="http://www.yourchalkboard.com/media/images/press/HTC-and-Chalkboard_PressRelease_Final.pdf" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.yourchalkboard.com/media/images/press/HTC-and-Chalkboard_PressRelease_Final.pdf');">inked a deal</a> last week with mobile phone company HTC to offer its widget exclusively to HTC customers in Malaysia. The widget allows consumers to receive updates about daily deals, promotions, and product launches through their mobile phones.<span id="more-23720"></span></p>
<p id="internal-source-marker_0.29382314602844417" dir="ltr">“HTC is proud to provide a richer experience for our users by incorporating Chalkboard – a service that works with thousands of local businesses &#8211; on our innovative handhelds,” says SK Wong, country manager at HTC, Malaysia.</p>
<p dir="ltr">Chalkboard reaches out to over 4,000 business customers in Malaysia alone. Businesses can send updates to consumers for<a href="http://www.greyreview.com/2011/06/30/htc-malaysia-chalkboard-launch-hyper-local-promotions-widget-for-android/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.greyreview.com/2011/06/30/htc-malaysia-chalkboard-launch-hyper-local-promotions-widget-for-android/');"> less than RM1 (S$0.40) per day</a>. In addition to special deals, the app also displays the businesses&#8217; address and contact information, all within a five -kilometer radius from the user. A map also enables potential customers to find their way to the shop.</p>
<p dir="ltr">Besides major mobile platforms iOS and Android, Chalkboard is <a href="http://sgentrepreneurs.com/news-stop/2010/09/25/sge-experiments-with-chalkboards-location-based-web-ads/" >also available</a> on Internet browsers like Firefox, Chrome, and Internet Explorer.</p>
<p dir="ltr">Chalkboard, which operates in Singapore, Malaysia, and the US, was founded in February 2010 by CEO <a href="http://sgentrepreneurs.com/interviews/2010/02/03/in-conversation-with-saumil-nanavati-co-founder-of-chlkboard/" >Saumil Nanavati</a> and CTO <a href="http://sgentrepreneurs.com/author/bl/" >Bernard Leong</a> with investment from <a href="http://neotenylabs.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://neotenylabs.com/');">Neoteny Labs</a>. They have plans to enter the Indonesia market.</p>
]]></content:encoded>
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		<title>mYprize Global Developer Challenge For Malaysia&#8217;s 4G Network</title>
		<link>http://sgentrepreneurs.com/news-stop/2010/10/26/myprize-global-developer-challenge-for-malaysias-4g-network/</link>
		<comments>http://sgentrepreneurs.com/news-stop/2010/10/26/myprize-global-developer-challenge-for-malaysias-4g-network/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 09:29:51 +0000</pubDate>
		<dc:creator>SGEntrepreneurs</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News Stop]]></category>
		<category><![CDATA[4G]]></category>
		<category><![CDATA[4G network]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[mYprize]]></category>
		<category><![CDATA[YTL]]></category>

		<guid isPermaLink="false">http://sgentrepreneurs.com/?p=17434</guid>
		<description><![CDATA[The mYprize Global Developer Challenge is a global competition aimed at challenging developers to create original applications and devices for YTL Communications’ nationwide 4G mobile Internet network set to be commercially launched in Malaysia later this year. Designed to inspire entrepreneurs and innovators around the world to create exciting new 4G mobile Internet products and [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sgentrepreneurs.com/wp-content/uploads/2010/10/myprize-logo.jpg" alt="myprize-logo" title="myprize-logo" width="211" height="91" class="alignleft size-full wp-image-17440" />The <a href="http://myprize.my/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://myprize.my/');">mYprize Global Developer Challenge</a> is a global competition aimed at challenging developers to create original applications and devices for YTL Communications’ nationwide 4G mobile Internet network set to be commercially launched in Malaysia later this year. Designed to inspire entrepreneurs and innovators around the world to create exciting new 4G mobile Internet products and services for Malaysian deployment, mYprize will give out a total of USD1M as prizes.<span id="more-17434"></span></p>
<p>Communications provider, YTL Communications envisions a modern broadband nation enhanced by the Internet and supports technological innovation. In 2009, it created the YTL 4G Innovation Network and opened a testing centre at Sentul Park near Kuala Lumpur that will help to make the mobile Internet a reality throughout Malaysia. In November 2010, the network is to be <a href="http://www.forbes.com/feeds/ap/2010/10/11/technology-as-malaysia-4g-network_8001644.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.forbes.com/feeds/ap/2010/10/11/technology-as-malaysia-4g-network_8001644.html');">to be commercially launched</a>.</p>
<p><b>Submission and Evaluation</b></p>
<p>Ideas will be judged based on criteria such as the originality of the concept and its commercial potential. Finalists will be invited to demonstrate their products in person to a panel of expert and community judges. </p>
<p>Ideas will be evaluated by a panel of top judges from Google (Ishi Singh from Google Singapore), Head of New Business Development, Associate Director of MIT MediaLabs, Partner of Crosslink Ventures, a Silicon Valley Venture Capitalist, Senior Consultant of Light Reading &#038; Dato’ Badlisham, CEO of MDEC.</p>
<p>Winning entries may be developed for mass deployment to customers upon launch of YTL Communications’ nationwide 4G network in Malaysia in the second half of 2010. </p>
<p>Registration &#038; Submission Closing Date: <strong>30 November 2010</strong></p>
]]></content:encoded>
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		<title>ASEANpreneurs Youth Leaders Exchange in Dec</title>
		<link>http://sgentrepreneurs.com/events/2010/10/15/aseanpreneurs-youth-leaders-exchange-in-dec/</link>
		<comments>http://sgentrepreneurs.com/events/2010/10/15/aseanpreneurs-youth-leaders-exchange-in-dec/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 04:46:27 +0000</pubDate>
		<dc:creator>SGEntrepreneurs</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[ASEANpreneurs]]></category>
		<category><![CDATA[Malaysia]]></category>

		<guid isPermaLink="false">http://sgentrepreneurs.com/?p=17160</guid>
		<description><![CDATA[The ASEANpreneurs Youth Leaders Network is a student organization dedicated to promoting entrepreneurship in the ASEAN region. This December from 13-19th, ASEANpreneurs will be holding a Youth Leaders Exchange Programme hosted by UNITEN, Malaysia. This will be an opportunity for all aspiring and passionate youth to explore and immerse in entrepreneurship as it is done [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sgentrepreneurs.com/wp-content/uploads/2010/04/aseanpreneurs-logo.gif" alt="ASEANpreneurs logo" title="ASEANpreneurs logo" width="250" height="44" class="alignleft size-full wp-image-12004" />The <a href="http://www.aseanpreneurs.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.aseanpreneurs.org/');">ASEANpreneurs</a> Youth Leaders Network is a student organization dedicated to promoting entrepreneurship in the ASEAN region. This December from 13-19th, ASEANpreneurs will be holding a Youth Leaders Exchange Programme hosted by UNITEN, Malaysia. This will be an opportunity for all aspiring and passionate youth to explore and immerse in entrepreneurship as it is done and experienced in the ASEAN region.<span id="more-17160"></span></p>
<p>Hosted in each ASEAN country on a rotating basis, this event provides an opportunity for participants to visit ASEAN countries to learn about their economy and entrepreneurial culture. The comprehensive programme exposes participants to the entrepreneurial environment in each country and will feature seminars, workshops, and activities that will hone the participants’ entrepreneurial skills. </p>
<p>The recent AYLE 2009 was held in Jakarta, Indonesia between 7th to 13th December 2009 and was a huge sucess. It exposed participants to the creative industry in Indonesia and the possibilities and potential for entrepreneurship in this industry on an individual level. There were 45 participants in AYLE 2009.</p>
<p><a href="http://aseanpreneurs.org/content/aseanpreneurs-youth-leaders-exchange" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://aseanpreneurs.org/content/aseanpreneurs-youth-leaders-exchange');"><strong>Apply here.</strong></a></p>
<p align=center><a href="http://aseanpreneurs.org/content/aseanpreneurs-youth-leaders-exchange" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://aseanpreneurs.org/content/aseanpreneurs-youth-leaders-exchange');"><img src="http://sgentrepreneurs.com/wp-content/uploads/2010/10/AP-ayle-2010-590x.jpg" alt="AYLE 2010" title="AYLE 2010" width="590" height="835" class="aligncenter size-full wp-image-17170" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>TWIA Episode 14: Don&#8217;t Give Up on China</title>
		<link>http://sgentrepreneurs.com/innovation-technology/2010/01/25/twia-episode-14-dont-give-up-on-china/</link>
		<comments>http://sgentrepreneurs.com/innovation-technology/2010/01/25/twia-episode-14-dont-give-up-on-china/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 00:34:01 +0000</pubDate>
		<dc:creator>SGEntrepreneurs</dc:creator>
				<category><![CDATA[Innovation & Technology]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Asia Tech Podcast]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[George Codula]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Android]]></category>
		<category><![CDATA[Google China]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[Mobile Phones]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[Rais Yatim]]></category>
		<category><![CDATA[South Korea]]></category>
		<category><![CDATA[TaoBao]]></category>
		<category><![CDATA[This Week in Asia]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Virtual Currency]]></category>
		<category><![CDATA[Web2Asia]]></category>
		<category><![CDATA[Yahoo! China]]></category>

		<guid isPermaLink="false">http://sgentrepreneurs.com/?p=10459</guid>
		<description><![CDATA[George Codula, the co-founder of Web2Asia, joined the TWIA crew this week to tell us the other perspective behind the Great Firewall on the recent Google showdown with the Chinese government, and examined the implications on Yahoo! and consequences on Google products if they departed. The group also chatted about the new apps store by [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=339999405" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=339999405');"><img src="http://thisweekinasia.net/wp-content/uploads/2009/11/TWiA-logo.gif" alt="TWiA-logo" title="TWiA-logo" width="144" height="64" class="alignleft size-full wp-image-13" /></a> George Codula, the co-founder of <a href="http://www.web2asia.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.web2asia.com/');">Web2Asia</a>, joined the TWIA crew this week to tell us the other perspective behind the Great Firewall on the recent Google showdown with the Chinese government, and examined the implications on Yahoo! and consequences on Google products if they departed. The group also chatted about the new apps store by TaoBao and the social gaming trends in China. The crew and their guest then moved back to talk about Rais Yatim, a minister from Malaysia on banning Facebook and Twitter and finally, the ruling from the South Korean supreme court on virtual and real currency. You can listen to the podcast directly here in SGEntrepreneurs or go to the <a href="http://thisweekinasia.net/2010/01/this-week-in-asia-episode-14-dont-give-up-on-china/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://thisweekinasia.net/2010/01/this-week-in-asia-episode-14-dont-give-up-on-china/');">TWIA site</a>. <span id="more-10459"></span></p>
<p><b>From This Week in Asia</a></p>
<blockquote>
<ul>
<li><a href="http://thenextweb.com/asia/2010/01/15/chinese-ecommerce-platform-taobao-launches-app-store/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://thenextweb.com/asia/2010/01/15/chinese-ecommerce-platform-taobao-launches-app-store/');">Chinese E-Commerce Platform TaoBao launches App Store</a>: The company TaoBao has opened up their APIs and we discuss how this is in comparison to other Chinese companies such as RenRen (formerly Xiaonei) in implementation and engagement with developers.</li>
<li>The Aftermath of Google Showdown: We heard that <a href="http://thenextweb.com/asia/2010/01/19/china-googlecn-business/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://thenextweb.com/asia/2010/01/19/china-googlecn-business/');">Google China is back to business</a>. George Codula offer a different perspective from the Great Firewall on the matter and how the Chinese are viewing the whole affair. We also examine the implications on Google&#8217;s possible departure on their <a href="http://thenextweb.com/asia/2010/01/19/how-google-exit-from-china-affects-android/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://thenextweb.com/asia/2010/01/19/how-google-exit-from-china-affects-android/');">products</a> and the fate of other foreign companies like <a href="http://www.mobinode.com/2010/01/18/say-goodbye-to-yahoo-china/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.mobinode.com/2010/01/18/say-goodbye-to-yahoo-china/');">Yahoo!</a>. </li>
<li><a href="http://www.chinawebradar.com/1369/5-predictions-for-china-social-games-in-2010.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.chinawebradar.com/1369/5-predictions-for-china-social-games-in-2010.html');">5 Predictions for China Social Games in 2010</a>: We discuss about the predictions made on social games and ponder if most of them will happen. </li>
<li><a href="http://wthashtag.com/transcript.php?page_id=7959&#038;start_date=2010-01-18&#038;end_date=2010-01-20&#038;export_type=HTML" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://wthashtag.com/transcript.php?page_id=7959&#038;start_date=2010-01-18&#038;end_date=2010-01-20&#038;export_type=HTML');">Malaysia&#8217;s Minister, Rais Yatim wants to ban Facebook and Twitter in Malaysia:</a> Of course, it led an uproar from the social media and got the hashtag #yorais on the third most trending topic in Twitter. We also wonder whether the Malaysian government is taking a leaf from the Chinese government. </li>
<li><a href="http://www.pixelsandpolicy.com/pixels_and_policy/2010/01/south-korean.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.pixelsandpolicy.com/pixels_and_policy/2010/01/south-korean.html');">Virtual money is Real money in South Korea according to supreme court</a>: A ruling from the South Korean Supreme Court on virtual is now real currency leads to interesting implications on financial transactions in Korea. We also compare how this ruling differs from how virtual currency is regulated in China. </li>
</ul>
</blockquote>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
<enclosure url="http://media.blubrry.com/twia/www.archive.org/download/twia_episode14/twia_episode14.mp3" length="5242880" type="audio/mpeg" />
			<itunes:keywords>Asia Tech Podcast,Facebook,George Codula,Google,Google Android,Google China,Malaysia,Mobile Phones,podcast,Rais Yatim,South Korea,TaoBao</itunes:keywords>
		<itunes:subtitle> George Codula, the co-founder of Web2Asia, joined the TWIA crew this week to tell us the other perspective behind the Great Firewall on the recent Google showdown with the Chinese government, and examined the implications on Yahoo!</itunes:subtitle>
		<itunes:summary>(http://thisweekinasia.net/wp-content/uploads/2009/11/TWiA-logo.gif) George Codula, the co-founder of Web2Asia (http://www.web2asia.com/), joined the TWIA crew this week to tell us the other perspective behind the Great Firewall on the recent Google showdown with the Chinese government, and examined the implications on Yahoo! and consequences on Google products if they departed. The group also chatted about the new apps store by TaoBao and the social gaming trends in China. The crew and their guest then moved back to talk about Rais Yatim, a minister from Malaysia on banning Facebook and Twitter and finally, the ruling from the South Korean supreme court on virtual and real currency. You can listen to the podcast directly here in SGEntrepreneurs or go to the TWIA site (http://thisweekinasia.net/2010/01/this-week-in-asia-episode-14-dont-give-up-on-china/). 

From This Week in Asia


	* Chinese E-Commerce Platform TaoBao launches App Store (http://thenextweb.com/asia/2010/01/15/chinese-ecommerce-platform-taobao-launches-app-store/): The company TaoBao has opened up their APIs and we discuss how this is in comparison to other Chinese companies such as RenRen (formerly Xiaonei) in implementation and engagement with developers.
        * The Aftermath of Google Showdown: We heard that Google China is back to business (http://thenextweb.com/asia/2010/01/19/china-googlecn-business/). George Codula offer a different perspective from the Great Firewall on the matter and how the Chinese are viewing the whole affair. We also examine the implications on Google&#039;s possible departure on their products (http://thenextweb.com/asia/2010/01/19/how-google-exit-from-china-affects-android/) and the fate of other foreign companies like Yahoo! (http://www.mobinode.com/2010/01/18/say-goodbye-to-yahoo-china/). 
	* 5 Predictions for China Social Games in 2010 (http://www.chinawebradar.com/1369/5-predictions-for-china-social-games-in-2010.html): We discuss about the predictions made on social games and ponder if most of them will happen. 
	* Malaysia&#039;s Minister, Rais Yatim wants to ban Facebook and Twitter in Malaysia: (http://wthashtag.com/transcript.php?page_id=7959&amp;start_date=2010-01-18&amp;end_date=2010-01-20&amp;export_type=HTML) Of course, it led an uproar from the social media and got the hashtag #yorais on the third most trending topic in Twitter. We also wonder whether the Malaysian government is taking a leaf from the Chinese government. 
	* Virtual money is Real money in South Korea according to supreme court (http://www.pixelsandpolicy.com/pixels_and_policy/2010/01/south-korean.html): A ruling from the South Korean Supreme Court on virtual is now real currency leads to interesting implications on financial transactions in Korea. We also compare how this ruling differs from how virtual currency is regulated in China. 

</itunes:summary>
		<itunes:author>SGEntrepreneurs</itunes:author>
		<itunes:explicit>no</itunes:explicit>
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		<title>Does Your Business Pass The PIS$ Test?</title>
		<link>http://sgentrepreneurs.com/commentary/2009/04/19/does-your-business-pass-the-pis-test/</link>
		<comments>http://sgentrepreneurs.com/commentary/2009/04/19/does-your-business-pass-the-pis-test/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 10:54:35 +0000</pubDate>
		<dc:creator>Isaac Timothy T</dc:creator>
				<category><![CDATA[Dummy's Guide]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Special Commentary]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[cradle fund]]></category>
		<category><![CDATA[evaluating_ideas]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[Startup Funding]]></category>

		<guid isPermaLink="false">http://sgentrepreneurs.com/?p=4340</guid>
		<description><![CDATA[Does your business pass the PIS$ test?  This was the question posed by an entrepreneur from MACRI (i.e. Malaysian Association of Creativity &#038; Innovation) at the recent barcampKL.]]></description>
			<content:encoded><![CDATA[<p>Does your business pass the PIS$ test?  This was the question posed by an entrepreneur from MACRI (i.e. <a href="http://www.macri.com.my/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.macri.com.my/');">Malaysian Association of Creativity &#038; Innovation</a>) at the recent <a href="http://barcamp.org/BarCampKL" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://barcamp.org/BarCampKL');">barcampKL</a> when sharing about Malaysia&#8217;s<a href="http://www.cradle.com.my/cms/index.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.cradle.com.my/cms/index.html');"> Cradle Investment Programme.</a></p>
<p>So what is the PIS$ test?  PIS$ is an acronym for the 4 key criteria used in evaluating a business.<span id="more-4340"></span></p>
<p><strong>P &#8211; The PROBLEM</strong></p>
<p>The first question to ask when evaluating your business is,</p>
<blockquote><p>What problem am I solving?</p></blockquote>
<p>Don&#8217;t go and chase an idea.  Start by looking for problems that people have.  If a sufficient number of people have the problem then there is possibly a higher chance of making money by solving it for them.</p>
<p>Let&#8217;s look at a <a href="http://www.africanexecutive.com/modules/magazine/articles.php?article=3316" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.africanexecutive.com/modules/magazine/articles.php?article=3316');">problem faced by the population of Botswana</a> &#8211; the lack of access to electricity.  Because of this lack, there is a problem in the recharging of mobile phone batteries.</p>
<p><strong>I &#8211; The IDEA</strong></p>
<p>The next questions to ask, after identifying the problem a group of potential customers face,</p>
<blockquote><p>
Do I actually have an idea on how to solve the problem?<br />
Is my idea a good one to solve this particular problem?
</p></blockquote>
<p>In the case of the problem faced by the mobile phone users in Botswana, an entrepreneur could have generated two ideas:</p>
<p>1.  Sell a power generator to mobile phone users so that the users will have a way of recharging their batteries.<br />
2.  Sell <a href="http://www.janchipchase.com/blog/archives/2006/06/post_93.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.janchipchase.com/blog/archives/2006/06/post_93.html');">battery recharging services</a>.</p>
<p>Generation and evaluation of ideas are important sub-steps.  Evan Williams shares, in a blog post, how he evaluates his own <a href="http://evhead.com/2007/12/how-to-evaluate-new-product-idea.asp" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://evhead.com/2007/12/how-to-evaluate-new-product-idea.asp');">ideas</a>.</p>
<p><strong>S &#8211; The SOLUTION</strong></p>
<p>After evaluating your business&#8217;s idea to solve the problem, it is time to look at the solution implemented.  </p>
<p>For the example used, let&#8217;s say an entrepreneur decides on selling battery recharging services instead of power generating products.  How will this service be offered?  </p>
<p>Is the solution to establish a stationary store where potential customers come and drop off their phone for recharging?<br />
Do you establish kiosks throughout an area where customers <a href="http://springwise.com/telecom_mobile/charge_lockers/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://springwise.com/telecom_mobile/charge_lockers/');">can self-service to recharge their phones</a>.<br />
Do you provide a on-site phone battery recharging service.</p>
<p>For example, some entrepreneurs in Africa drive around in their cars to areas where their potential customers are and then use car batteries to provide battery recharging services.</p>
<p>Some questions that can be asked here,</p>
<blockquote><p>Do I have the resources to implement my solution?<br />
What are the channels of distributing my product or service?<br />
Have I developed an appropriate execution plan?<br />
Does the physical landscape (i.e. geography) and existing infrastructure aid or hinder the implementation of my solution?</p></blockquote>
<p><strong>$ &#8211; The MONEY</strong></p>
<p>The last criteria your business must meet is whether it can generate sufficient revenue to sustain the business, if not produce profits.  Important to this criteria is the question,</p>
<blockquote><p>How will I make money?</p></blockquote>
<p>Will you be generating revenue by selling a product?  Charging for the service on a per-usage basis?  Selling memberships?</p>
<p>If you are developing a web-based company, this post by Louis Gray on <a href="http://www.louisgray.com/live/2009/03/10-business-models-to-monetize-web.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.louisgray.com/live/2009/03/10-business-models-to-monetize-web.html');">&#8217;10 Business Models To Monetize Web Applications&#8217;</a> will be of interest to you.</p>
<p><strong>Feedback &#038; Fine-tuning</strong></p>
<p><a href="http://sgentrepreneurs.com/wp-content/uploads/2009/04/steps.jpg" ><img src="http://sgentrepreneurs.com/wp-content/uploads/2009/04/steps1.jpg" alt="steps" title="steps" width="590" height="100" class="aligncenter size-full wp-image-4479" /></a></p>
<p>Assessing the solution your business is executing can help provide greater clarity on the idea and better insight into the actual problems faced by potential customers.</p>
<p>Using the example of the population in Botswana who do not have access to electricity, let&#8217;s look at how this feedback could possibly work.</p>
<p>1.  Problem &#8211; People do not have access to electricity.<br />
2.  Idea &#8211; Provide a means for people to generate their own electricity.<br />
3.  Solution &#8211; Develop a low-cost, easily portable device that people can use to generate their own electricity.</p>
<p>While evaluating the solution, the entrepreneur might realize that even at a low price, most of the potential customers might not be able to afford owning their own generators.  Besides, these potential customers do not actually need constant, daily access to power.  </p>
<p>The entrepreneur will then ask himself why there is no need for constant and easy access to power.  The entrepreneur may then realize that people need electricity not to power appliances directly but to recharge batteries.</p>
<p>1.  The Problem is now &#8211; People do not have a means to recharge their batteries.<br />
2.  Idea &#8211; Provide a service to recharge batteries for people.<br />
3.  Solution &#8211; Establish a store where people can drop their batteries off for recharging.</p>
<p>While evaluating the solution, the entrepreneur may realize that transportation is not easily available to potential customers thus making it hard for them to reach his store.  Customers may also be reluctant to make two trips &#8211; one to leave the battery for recharging and one for collection.</p>
<p>The idea is now fine-tuned.</p>
<p>1.  The Problem is now &#8211; People do not have a means to recharge their batteries.<br />
<strong>2.  Idea &#8211; Provide a MOBILE service to recharge batteries for people.</strong><br />
<strong>3.  Solution &#8211; Drive a car to where potential customers live and use car batteries to do the recharging.</strong></p>
<p><strong>Finally &#8230; </strong></p>
<p>It is important to constantly remind oneself that while an idea might be cool and interesting, businesses are not just built based on ideas existing in isolation from the practicalities of the real world.  A framework like PIS$ can be useful in evaluating your business and help fine-tune it.</p>
<hr/>
<p>Thanks to <a href="http://www.macri.com.my/node/127" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.macri.com.my/node/127');">James Chen</a> of MACRI for sharing this methodology of assessing a business.</p>
<p><em>Header photo courtesy of <a href="http://www.flickr.com/photos/selmanpinarli/407250078/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.flickr.com/photos/selmanpinarli/407250078/');">selmanpinarli</a>.</em></p>
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