January 1, 2012 by Joyce HUANG
Carol Chyau and Maria So started social enterprise Shokay long before the term became a buzzword in recent years.
Shokay, which is the Tibetan word for yak, is a lifestyle brand that designs stylish products made from soft yak down. By sourcing from Tibetan herders in Qinghai and employing women in rural areas, it helps promote sustainable income in rural China.
Shokay’s work allows indigenous herders to generate more direct income, preserve local culture, promote sustainable usage of the environment and promote community development work.
Carol was in Singapore the past November for TEDxKRP to share her experience.
From inspiration to execution
While doing their Masters in Public Administration at Harvard, the duo decided to put the business concepts they learnt into action. The pair went seeking for inspiration on two weeklong trips in Yunnan, China in January 2006. Read more