NoiseStreet is running this game at 313@Somerset. Photo: NoiseStreet
For two years, the founders of NoiseStreet were unable to cause even a whimper.
Bhagaban Behera and Abhineet Yadav, who were among the first batch of Founder Institute Singapore graduates, incorporated the company in August 2010, fervent in their belief that they could disrupt outdoor advertising by adding interactivity and merging it with the digital world.
But things started to go wrong really fast.
They were unable to find any traction for a combination of reasons. According to Bhagaban, their product wasn’t polished, and Internet access wasn’t yet widespread in commercial locations like shopping malls and retail stores.
“Also, smartphones then weren’t really smart and the technology we used wasn’t scalable,” the CEO added. Read more
Like them or not, social media celebrities like Xiaxue, together with their thousands upon thousands of Twitter followers, are here to stay.
Reputations rise or crumble by their tweets. A restaurant’s branding will be hit simply because a waiter offends a superblogger, who then writes about it. With their massive influence, they’re the new rulers of the Internet world.
Perhaps drunk with their newfound power, they can get downright nasty, depending on their mood. So if you piss them off enough to go after you, well good luck.
Several unlucky Singaporean men found that out the hard way, when Xiaxue, a well-known Singapore celebrity blogger, decided to get her revenge. Read more
Following the successful trial of the ‘Coca-Cola Hug Machine’ in Singapore, which dispenses a free Coke every time someone gives it a warm hug, the well-known beverage company now plans to roll it out across Southeast Asia, reports Marketing Interactive. Read more
There is no doubt the Singapore government is encouraging its citizens to be creative,which is why they are supporting the creative industry by every means possible.
For instance, it was shocking (at least to me) to see ads that are provocative towards competitors in the local scene, or ads that contain literal (and limited graphical) notions of sexuality in their artwork and messages. Read more
Many of us probably did not have the opportunity to fly to Austin, Texas in the USA a couple of weeks ago for South by Southwest (SXSW). For those who are unfamiliar, there are 3 differently themed conferences at SXSW: Music, Film and Interactive. For entrepreneurs and innovators alike, the Interactive one is the most interesting.
In their words,
“The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.”
And thanks to SlideShare, who has again neatly compiled many of the presentations at the festival, we pick out 5 that we love. Read more
Recently, we introduced a set of 6 social media tools which start-ups should be tapping on in dealing with PR, marketing and branding issues. One advantage is that a start-up being nimble and quick, can find applications on social media tools that can distribute, share and gather feedback on their products and services in a very quick rate. Given that social media is a ever-changing landscape all over the world, and the buzz that are ongoing from twitter lists, enterprise microblogging via Yammer to google wave, we decide to give you a list of three new social media tools (or feature in existing social media tools) that you should know about. Read more
How do you know when an idea is a good one? Why do some ideas stick and some others come unstuck? Here’s a book which I highly recommend to you when you are trying to brainstorm for new business ideas. The book Made to Stick: Why some ideas survive and others die by Chip and Dan Heath, seems to be an ideal companion for those who are seeking simple and interesting business ideas. We take the opportunity to review this interesting book and expound the main principles behind. Read more
As usual, I was invited to listen to postgraduates presenting their business plans yesterday. This time round, a few interesting surprises came up and this provided me to discuss the lessons learned from being a judge to the presentations. One interesting presentation which I heard yesterday is about a product in a niche market. The judges have an interesting discussion about investing in such markets. So, what is a niche market? If you are an entrepreneur in Singapore (where your market is small), is it really worth going into a niche market? We will explore some of these questions in this blog entry. Read more