March 18, 2009 by Gwendolyn Regina T
Local entrepreneur, Leonard Lin has been making waves with his very popular game, BattleStations and has even been interviewed twice by us. Recently, he suffered a possible case of media coverage gone wrong. Read more
January 14, 2008 by Bernard Leong
Recently, I attended a gathering hosted by SG-Startups. Paddy Tan, CEO of Bak2u has started this group to facilitate meet-ups between entrepreneurs such that everyone can share their best practices and their thoughts on various challenges and obstacles confronting their start-ups. The last meeting was held in a meeting room in the iShop, Cineleisure and the whole discussion was about start-ups and public relations (PR) strategies. For example, we talked about how marketing is different from PR and looked at a few incidents where PR disasters can be averted. I have distilled most of the discussion and summarized some of the thoughts shared by various entrepreneurs in the meeting. Read more
