How To Handle Negative Media Coverage

Local entrepreneur, Leonard Lin has been making waves with his very popular game, BattleStations and has even been interviewed twice by us. Recently, he suffered a possible case of media coverage gone wrong. Read more

PR Strategies for Start-Ups

Recently, I attended a gathering hosted by SG-Startups. Paddy Tan, CEO of Bak2u has started this group to facilitate meet-ups between entrepreneurs such that everyone can share their best practices and their thoughts on various challenges and obstacles confronting their start-ups. The last meeting was held in a meeting room in the iShop, Cineleisure and the whole discussion was about start-ups and public relations (PR) strategies. For example, we talked about how marketing is different from PR and looked at a few incidents where PR disasters can be averted. I have distilled most of the discussion and summarized some of the thoughts shared by various entrepreneurs in the meeting. Read more