After tough journey, NoiseStreet ready to raise ruckus in outdoor advertising market
November 6, 2012 by Terence LEE
NoiseStreet is running this game at 313@Somerset. Photo: NoiseStreet
For two years, the founders of NoiseStreet were unable to cause even a whimper.
Bhagaban Behera and Abhineet Yadav, who were among the first batch of Founder Institute Singapore graduates, incorporated the company in August 2010, fervent in their belief that they could disrupt outdoor advertising by adding interactivity and merging it with the digital world.
But things started to go wrong really fast.
They were unable to find any traction for a combination of reasons. According to Bhagaban, their product wasn’t polished, and Internet access wasn’t yet widespread in commercial locations like shopping malls and retail stores.
“Also, smartphones then weren’t really smart and the technology we used wasn’t scalable,” the CEO added. Read more
Share this: