Brand guru Martin Lindstrom’s advice to startups: Provocate, gamble, and create a love affair with consumers
September 8, 2012 by Terence LEE
With the advent of social media, consumers could be having a bigger say about your company’s brand than ever before, and they’re doing a better job of popularizing your brand better than your marketers do. These are just some insights from Martin Lindstrom, a branding guru and author who has worked with clients like Microsoft, Ericsson, Visa, Mercedes-Benz, and Disney.
Present in Singapore for a one-day Brandwashed Symposium happening on 10th September, the 2009 recipient of TIME Magazine’s ‘World’s 100 Most Influential People’ will share more on how the branding landscape is changing with the times and how marketers and entrepreneurs can take advantage of the latest trends in consumer behavior and technology.
His thoughts on consumer psychology are gleaned from a $3 million global research study, which involved multiple neuroscience studies, a 3 month long ‘reality show’ experiment, hundreds of focus group interviews, and thousands of consumer interviews.
We took the opportunity to ask him some questions related to marketing and branding, and here’s what he has to say. Read more