June 15, 2010 by Larissa THIA
While Echelon 2010 possessed a distinctive grassroots vibe, ad:tech, an “interactive advertising and technology conference and exhibition that blends keynote speakers, topic driven panels and workshops to provide attendees with tools and techniques which they need to compete in a changing world” is more of an industry specific event which caters more to professionals within the advertising industry.
A few common threads have emerged to imperceptibly link these two superficially disparate events together. In this respect, it might not be a stretch to say that both the web tech and advertising industries are acknowledging a commonality in their respective foreseeable futures.
Over the next few days, we will be publishing a series of commentaries detailing the key trends and discussion topics which we picked out from both events. The post below provides an overarching view of what we will be covering over the course of the next few days. Read more