October 9, 2012 by Terence LEE
Malaysian serial entrepreneur Alvin Koay wants to stand up for the little guy. His first tech venture, MobileApps, strove to help developers rise above the din and get discovered through interactive ads.
Now, with his new startup RichMediaAds, a self-serve ad creation platform, he hopes to enable anyone to make ads that are more clickable than even professionally made ones.
Alvin’s bet is that by turning ads into actionable and interactive mini-websites, advertisers can generate far more bang for their buck while publishers can charge higher rates.
So just how are the ads interactive? Here’s a laundry list: It can play videos, conduct a poll, make reservations, redeem a special offer, and buy stuff. And that’s just a sampling.
The goal is to dramatically lift banner ads from being the bane of the Internet and turn them into the next shiny thing. As users already know, banner ads are often an annoyance to readers and ineffective for publishers, generating a dismal 0.09% click-through rate. Read more