With Hastify, queuing for food could become a thing of the past
August 23, 2012 by Terence LEE
Queuing is agonizing. According to a New York Times article, supermarkets earn about USD 5.5 billion annually from impulse buys, caused in large part by the need of shoppers to relieve the agony of waiting in line. Racks of candy and magazines are placed right in front of the cashiers to milk every last dime out of you.
All in all, Americans spend about 37 billion hours each year queuing — and the same problem is definitely occurring in Asia. That’s a lot of wasted time.
Now, there’s a new Singapore startup called Hastify that hopes to eliminate the need to wait in line, at least when it comes to food takeouts. Its website is a food ordering service that lets you order items from a variety of restaurants and then collect them on-location.
I can imagine Hastify being useful at peak hour lunches on weekdays. Jostling with sweaty corporate types at overcrowded restaurants is an extremely unpleasant experience, and the prospect of being able to avoid all that holds much appeal. Read more
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