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Philippines’ Orchestrack automates ad monitoring on radio

December 31, 2012 by  

Founded in 2010 by two De La Salle graduates, Unyx Sta Ana and Raymond del Rosario, Orchestrack developed algorithms to identify sounds given a few seconds of audio data. This capability is similar to offerings from established players like Soundhound (100m users) and Shazam (20m users), or Google’s recently launched Sound Search service.

Now, Orchestrack has shifted their focus from music and copyright identification to ad monitoring on the air. According to Ms. Sta Ana “What we’re doing now is 24/7 advertising monitoring on radio, TV and streaming media, and offer it as a B2B SaaS to automate spot detection as proof of airing.” In short, they automate the measurement of ad impressions.

Currently advertisers’ pain point is having to confirm ‘proof of airing’ –that paid ads are actually aired over hundreds of radio stations over a contracted period. This monitoring is a time-consuming and manual effort. Read more

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8 startups at Hack2Hatch in Philippines to receive PHP100,000 each in seed money

October 8, 2012 by  

hack2hatch

The winners. Photo: Hack2Hatch

Eight startups in the Philippines will receive PHP100,000 (USD2,414) in seed money after winning the inaugural Hack2Hatch, a weekend entrepreneurship camp in Cebu that culminated in a pitch competition. The event was held on 5-7 October.

Hack2Hatch was organized by PhilDev, a non-profit to that promotes tech innovation in the Philippines, and DevCon, a non-profit that promotes Pinoy IT talent. The 8 startups were whittled down from 22 finalists.

The event is part of the Silicon Valley Comes to the Philippines series, which ends on 8 October with PhilDev’s Harnessing Filipino Innovation and Entrepreneurship forum in Makati City.  Read more

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