After tough journey, NoiseStreet ready to raise ruckus in outdoor advertising market

For two years, the founders of NoiseStreet were unable to cause even a whimper.

Bhagaban Behera and Abhineet Yadav, who were among the first batch of Founder Institute Singapore graduates, incorporated the company in August 2010, fervent in their belief that they could disrupt outdoor advertising by adding interactivity and merging it with the digital world.

But things started to go wrong really fast.

They were unable to find any traction for a combination of reasons. According to Bhagaban, their product wasn’t polished, and Internet access wasn’t yet widespread in commercial locations like shopping malls and retail stores.

“Also, smartphones then weren’t really smart and the technology we used wasn’t scalable,” the CEO added. Read more

Buy And Sell Offline Media With EatAds.com

Citing a Nielsen 2009 report, new Singapore-based company, EatAds.com writes that the Singapore outdoor advertising industry is worth roughly SGD $134 million a year. The company aims to help companies buy and sell offline media. Founded by John Fearon and Brian Frissyn, EatAds is an online platform and marketplace that “facilitates the exchange of out-of-home advertising space between outdoor media owners and media buyers such as private and public companies and advertising agencies”. Read more