September 17, 2012 by Guest Contributor
GOODSTUPH has passed its two-year mark without needing Government’s funding* nor a bank loan. It has kept steadily in the black from Day One.
Along the way, we gave birth to two other babies; GOOD Stories – a creative platform that brings the best stories forward and has often seen a 100% attendance rate event after event, and Another Good Thing, a social laboratory that produces creative solutions that make life better (an example is SocialKit).
I think it’s safe to say, by some 30 brands we manage and market, that we’re not your typical douchebag of a social media agency.
I’d be the first to admit that whilst I was comfortable churning strategic plans and campaign ideas, running an agency was an unfamiliar domain I had yet to visit then. I’ve witnessed some of the greatest creative minds fall when they went independent. So yes, the fear was inevitable.
There were certain values and processes I integrated into running GOODSTUPH, which I thought, might be useful for the budding entrepreneur reading this. Enjoy the following at your own peril. Here are the 10 things you need to know about running a start-up: Read more