How Fruit Ninja maker Halfbrick Studios sliced its way to the top
September 17, 2012 by Terence LEE
My dad loves Fruit Ninja. Yes, my 50-year-old career-soldier father who’s also especially fond of playing slot machine games on Facebook. In fact, he likes slicing bananas so much that he would beg for my brother’s phone just so he could achieve that 5-hit combo.
That’s when you know a game has gone really mainstream.
Although not much of a fan myself (I’ve spent more time on Angry Birds), I was intrigued to hear from the founders of Australian games company Halfbrick Studios, the people behind Fruit Ninja, when they visited Singapore to talk to game developers. The event, aptly called Developer Dojo, was organized by Microsoft Singapore and tech blog e27.
After all, very few game studios have amassed 300 million downloads on one game and then followed that up with another mobile hit, Jetpack Joyride, which is a success in its own right with 14 million downloads.
I had to hear for myself how they did it. Here’s what I’ve distilled from the one-day session on 15th September. Read more
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