PlayMoolah launches Yusheng Rush, a Chinese New Year themed mobile game

Yusheng, a traditional Teochew-style dish that’s popular during Chinese New Year, is the subject of PlayMoolah‘s latest mobile game for children, commissioned by its partner, OCBC Bank.

Called Yusheng Rush, the iOS game compels players to find over 50 Yusheng ingredients with a limited shopping budget. For a limited time, the top scorers on the leaderboard will win movie vouchers sponsored by OCBC Bank. The startup has a marketing and distribution partnership with the financial institution, one of the largest in Singapore. Read more

PlayMoolah launches Moolah It, a mobile wishlist for kids

PlayMoolah, a Singapore startup that uses technology to teach kids about money, has today launched a new mobile app called Moolah It. The app is essentially a wishlist for kids, designed to help them learn about budgeting, prioritization, and impulse control.

Available on the iOS, the app allows parents and guardians to set up multiple accounts for their kids, nephews, and nieces. When out shopping, children can then use it to snap pictures of what they want to buy eventually. The app follows whether the kids are on track to hit their targets. Read more

PlayMoolah is overall winner at Innotribe Startup Challenge, wins USD50,000 cash

PlayMoolah has just received USD50,000 in cash prize as the overall winner of the Innotribe Startup Challenge 2012 at Sibos in Japan. They were selected from 10 finalist startups after each gave a 10 minute pitch. To be eligible for the competition, companies must be under 3 years old and have received less than USD1M in combined revenue and investment in the past year.

Sources: PlayMoolah, Innotribe

Finance-for-kids startup PlayMoolah partners with OCBC Bank, gains access to 200,000 Mighty Savers

Singapore startup PlayMoolah announced today that it has secured a partnership with OCBC Bank, one of Singapore’s largest financial institutions. The partnership will give the bank’s Mighty Savers an option to sign up for PlayMoolah’s online education game, which teaches personal finance to kids.

The Mighty Savers initiative is a kids’ savings program launched by the consumer and business bank 5 years ago. Aimed at children under 15 years old, the program now has 200,000 accounts, up from 100,000 two years ago.

The tie-up would certainly benefit PlayMoolah in terms of customer acquisition and marketing buzz. A licensing agreement is also involved, giving the startup a source of revenue. Read more

PlayMoolah launches Coin Catcher, its first iPad app

PlayMoolah, a Singapore-based startup specializing in financial education for kids, has launched its first iPad app, a game called Coin Catcher.

It teaches children about wants versus needs and identifying US coins. Accelerometer-based controls are used to test both cognition and dexterity in over 50 levels.

The launch was announced in a blog post.

Read more

Playmoolah is top startup for Innotribe Challenge in Singapore

Playmoolah, a startup that has developed a money management game for children that ties them to real life and real money, has won the “Top Startup” title at the Innotribe Challenge showcase held in Singapore on 24th April, Tuesday.

The company will now advance to the Innotribe Startup Challenge finals in Osaka, Japan in October 2012 where it will compete for the US$50,000 prize. The Challenge is part of Sibos, the annual conference of global financial organization SWIFT. Read more

PlayMoolah

Company

PlayMoolah offers parents the tools to teach their kids about money. Its approach involves getting children to learn through play and real-world decision-making. It utilizes a balanced curriculum that teaches kids to earn, spend, save, invest, and give. It also enables parents to get involved with their kids and bond. PlayMoolah was founded in January 2011 and is headquartered in Singapore. Read more

Words of advice from inspiring chicks at DEMO Asia

Let’s face it. There is still a dearth of female entrepreneurs in startup land. As I walked around the booths at DEMO Asia 2012, only about ten percent of startups had female founders. But what does this mean for all of us aspiring, or current, female founders? I was fortunate to interview three inspiring women and capture their words of advice for us.

1. Being female does not handicap you.

Rebeca Hwang, Co-founder and CEO of YouNoodle

Rebeca Hwang, co-founder and CEO of YouNoodle, expressed that gender-bias is not as rampant as perceived by some. Founded in 2007, Rebeca does have some years of experience up her sleeve. She disagrees that female founders have a harder time raising funds. Read more

The good, bad, and ugly of web startups at DEMO Asia

While mobile apps may be all there rage right now, startups are still doing very interesting things in the web space. Here, we present you the good, bad, and ugly of the web technology companies that presented at DEMO Asia 2012 yesterday.

Fitness Buffet, Singapore

As a business, Fitness Buffet shows a lot of promise. I’ve written about them once before, and I’m glad to see that they’re getting validation from the Sages, who have a lot of good things to say about them.

In a nutshell, Fitness Buffet is a service that offers a wide variety of special deals at a fixed price of US$99. Customers who sign up will receive a whole list of deals which they must redeem by a set date.

The founder, New Zealander Callum Laing, explains that his company wants to make exercise fun again by offering really interesting activities. Read more

Live blog: DEMO Asia pitches by web technology startups

Meritxell Rosich from Splaype at rehearsals.

See new web technologies that aim to make it big. In this round we have Splaype, Hanasake Pictures, Studio Ousia, Heyawanna Labs, BCZ.com, Nundino, Reventive, and Fitness Buffet launching their products. Epsilon Mobile, Playmoolah, and Ubersnap will be doing Alpha Pitches. Read more