3 New Social Media Tools that Startups should know about

Recently, we introduced a set of 6 social media tools which start-ups should be tapping on in dealing with PR, marketing and branding issues. One advantage is that a start-up being nimble and quick, can find applications on social media tools that can distribute, share and gather feedback on their products and services in a very quick rate. Given that social media is a ever-changing landscape all over the world, and the buzz that are ongoing from twitter lists, enterprise microblogging via Yammer to google wave, we decide to give you a list of three new social media tools (or feature in existing social media tools) that you should know about. Read more

How To Handle Negative Media Coverage

Local entrepreneur, Leonard Lin has been making waves with his very popular game, BattleStations and has even been interviewed twice by us. Recently, he suffered a possible case of media coverage gone wrong. Read more

PR Strategies for Start-Ups

Recently, I attended a gathering hosted by SG-Startups. Paddy Tan, CEO of Bak2u has started this group to facilitate meet-ups between entrepreneurs such that everyone can share their best practices and their thoughts on various challenges and obstacles confronting their start-ups. The last meeting was held in a meeting room in the iShop, Cineleisure and the whole discussion was about start-ups and public relations (PR) strategies. For example, we talked about how marketing is different from PR and looked at a few incidents where PR disasters can be averted. I have distilled most of the discussion and summarized some of the thoughts shared by various entrepreneurs in the meeting. Read more

Best Practices on Corporate Blogging

Yesterday during the BlogOut 2007! event, I chaired a discussion with various bloggers on the topic of corporate blogging from the small medium enterprises to the big corporations. Corporate blogging is a new phenomenon in which the employees of the company blogged about different aspects of their company. The results can go in two extreme directions, either very negative or very positive. I will summarize the best practices discussed from the conversations I have with several bloggers and perhaps, in the hope to generate more interest in corporate blogging. Read more