Recently, we introduced a set of 6 social media tools which start-ups should be tapping on in dealing with PR, marketing and branding issues. One advantage is that a start-up being nimble and quick, can find applications on social media tools that can distribute, share and gather feedback on their products and services in a very quick rate. Given that social media is a ever-changing landscape all over the world, and the buzz that are ongoing from twitter lists, enterprise microblogging via Yammer to google wave, we decide to give you a list of three new social media tools (or feature in existing social media tools) that you should know about. Read more
Filed under Dummy's Guide, Featured, Marketing & Branding, MediaTags: Advertising, Collaborative Tools, Enterprise Microblogging, Google, google wave, Marketing, PR, Social Media, Start-ups, Twitter, Twitter Lists, Yammer
Local entrepreneur, Leonard Lin has been making waves with his very popular game, BattleStations and has even been interviewed twice by us. Recently, he suffered a possible case of media coverage gone wrong. Read more
Recently, I attended a gathering hosted by SG-Startups. Paddy Tan, CEO of Bak2u has started this group to facilitate meet-ups between entrepreneurs such that everyone can share their best practices and their thoughts on various challenges and obstacles confronting their start-ups. The last meeting was held in a meeting room in the iShop, Cineleisure and the whole discussion was about start-ups and public relations (PR) strategies. For example, we talked about how marketing is different from PR and looked at a few incidents where PR disasters can be averted. I have distilled most of the discussion and summarized some of the thoughts shared by various entrepreneurs in the meeting. Read more
Yesterday during the BlogOut 2007! event, I chaired a discussion with various bloggers on the topic of corporate blogging from the small medium enterprises to the big corporations. Corporate blogging is a new phenomenon in which the employees of the company blogged about different aspects of their company. The results can go in two extreme directions, either very negative or very positive. I will summarize the best practices discussed from the conversations I have with several bloggers and perhaps, in the hope to generate more interest in corporate blogging. Read more
