PriceArea’s strong growth could signal that Asia is finally ready for price comparison sites
October 10, 2012 by Terence LEE
PriceArea's clean user interface is a major draw.
PriceArea, an Indonesian price comparison website, has an enviable growth trajectory.
In March 2011, it saw a respectable 200,000 unique visits a month. By July this year, it was getting 45,000 to 50,000 unique visitors a day, making it the top price comparison site in the country. The number of listed items has multiplied too, swelling from 1.2 million then to about 5 million now.
The tables have certainly turned for CEO Andry Suhaili. While PriceArea is blazing the trail in the price comparison arena in Indonesia, his first ecommerce startup, Checklagi.com, went nowhere.
Started in 2008, Andry describes Checklagi as being similar to Japan’s Rakuten — an online retail marketplace that serves as a platform for retailers and suppliers to reach consumers. But the market gave it a cold shoulder. Read more
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