September 12, 2012 by Wilson Chua
In parts of rural Cambodia, farmers’ primary source of income comes from harvesting rice — once a year. This is a poor outcome compared to other ASEAN countries which harvest twice or thrice annually.
To help increase farmers’ income, Victor Combal-Weiss and Guillaume Virag founded Project Alba. Project Alba’s socially-minded, sustainable business model works by lowering the risk for farmers to start a second cropping. Farmers get their farm inputs like seeds, fertilizers, and technical knowhow from Project Alba along with a guaranteed buying price for their produce.
In Cambodia, Project Alba has already developed a market for lettuce — an entirely new crop that wasn’t previously produced in Cambodia. It turned out there was a ready market for the vegetable in the increasing number of high end hotels that were sprouting in Cambodia. Read more