June 13, 2012 by Terence LEE
While jargon like CPM and impressions have been a staple of mobile advertising, the space is ripe for more groundbreaking innovation.
After all, banner ads are just miniature-sized billboards — a remnant from the pre-digital era — taking up precious screen real estate.
Startups like Gimmie hope to shake things up. Instead of annoying gamers with flashy ads that they’ll skip through anyway, the company enables developers to offer real rewards to players in exchange for in-game achievements, using either an API or SDK. Developers can pick the white label option as well. Read more