May 15, 2012 by Terence LEE
Technology startups are today’s entrepreneurial rockstars. Not a week goes by without an announcement of a new location-based app, niche social network, or online travel discovery service.
But like many hard-luck musicians, these startups burn bright at the beginning, relying on the quick fix of seed or venture funding, only to fade later on.
That’s because they are still searching for a business model, and until then, they can’t be legitimately called a sustainable business.
In the midst of this fever, Aunty Binnaz is an online service that stands out for modernizing an un-sexy industry — fortune-telling. Yes, I’m talking about psychic reading of the tarot-card, astrology sort.
Except in this case, Aunty Binnaz’s main product is coffee-cup reading, a popular form of fortune telling in Turkey. Read more