July 14, 2011 by Terence LEE
First came damning reports by Chinese broadcaster CCTV that luxury furniture retailer Da Vinci manufactured their ‘imported’ Italian goods in China, sent them to Italy, and then brought them back again to obtain an ‘import certificate’.
Next came a chaotic press conference on July 13 where the Singaporean founder and CEO Doris Phua issued a press statement saying that all furniture produced by her company are actually made in Italy. However, she was interrupted by an angry customer who “claimed that he had bought over 10 million RMB worth of furniture from DaVinci, and just wanted to know if he should believe the CCTV report or Da Vinci,” reported Shanghaiist. Read more