Wednesday, May 22nd, 2013
July 24, 2012 by Stephanie SUTANTO
On 26th July this Thursday, SoLoMo Thursday is featuring Benjamin Chiang, Business Relations Account Manager at Techsailor Group, who will be giving a talk on social media marketing, and how to utilize it for events. So if you are interested in how best to organize an event, draw attention, rack up sales as well as build up your reputation, don’t miss out on this event!
May 26, 2012 by Terence LEE
Like them or not, social media celebrities like Xiaxue, together with their thousands upon thousands of Twitter followers, are here to stay.
Reputations rise or crumble by their tweets. A restaurant’s branding will be hit simply because a waiter offends a superblogger, who then writes about it. With their massive influence, they’re the new rulers of the Internet world.
Perhaps drunk with their newfound power, they can get downright nasty, depending on their mood. So if you piss them off enough to go after you, well good luck.
Several unlucky Singaporean men found that out the hard way, when Xiaxue, a well-known Singapore celebrity blogger, decided to get her revenge. Read more
April 4, 2012 by Terence LEE
You can be sure that whenever a social network becomes successful, people will try to make money off it. Twitter is a very good example.
Of late, all sorts of people have been gaming the social network. For instance, using Twitter bots to artificially boost the number of Twitter followers, as what US Presidential nominee Newt Gingrich allegedly did.
Which was why I approached Gushcloud with some skepticism.
Gushcloud is a Singapore-based startup that, in a nutshell, rewards its users to perform certain tasks promoted by marketers: Tweeting or sharing on Facebook about a product, writing a blog post, or completing a survey. In this way, it’s similar to ChurpChurp. Read more
March 19, 2012 by Terence LEE
Recently, Flocations, a travel startup in Singapore, ran some tests on targeting women with Facebook ads. Their findings were totally unexpected.
They discovered that in Singapore and Malaysia, the number of “women interested in women” far outnumber those who are “interested in men”. In Singapore, that’s 14,800 to 6,100. The difference is even greater in Malaysia, at 65,160 to 8,480 (with several other parameters added in).
However, the figures in the United States seem pretty normal, with 1.6 million showing an interest in men, while a tenth of that indicating an interest in women: Read more
November 23, 2011 by Terence LEE
A global study by market research company TNS Global has found that 43 percent of Singaporeans don’t wish to engage with brands on social media networks, against an average of 57 percent in developed markets.
This signals a need for brands to adopt a more targeted approach in their social media outreach, or otherwise risk wasting their efforts and contributing to digital media waste.
The findings were announced on 11th November following a study which involved 72,000 consumers in 60 studies. More results can be found on the TNS Digital Life website. Read more
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