December 29, 2011 by Terence LEE
Recently, comScore, a leader in digital business analytics, has released a report documenting the key social media trends for 2011. What is clear is that social networking sites have become one of the main channels for businesses to engage existing customers and win over new ones. So, it’s important that entrepreneurs keep abreast about the current state of social networking, adopt their online strategies to suit the current environment, and anticipate future trends.
Here are several key points summarized from the full report.
1) Social networking has emerged globally as the activity which Internet users spend the most time on.
Social networking sites are reaching 82 percent of the global Internet population, or 1.2 billion users. The activity now accounts for 19 percent of time spent online, making it the most popular activity on the Internet. That’s a huge jump from a mere six percent in 2007. Social networking is followed closely behind by search/navigation, retail, and communication. Read more