Recently, comScore, a leader in digital business analytics, has released a report documenting the key social media trends for 2011. What is clear is that social networking sites have become one of the main channels for businesses to engage existing customers and win over new ones. So, it’s important that entrepreneurs keep abreast about the current state of social networking, adopt their online strategies to suit the current environment, and anticipate future trends.
Here are several key points summarized from the full report.
1) Social networking has emerged globally as the activity which Internet users spend the most time on.
Social networking sites are reaching 82 percent of the global Internet population, or 1.2 billion users. The activity now accounts for 19 percent of time spent online, making it the most popular activity on the Internet. That’s a huge jump from a mere six percent in 2007. Social networking is followed closely behind by search/navigation, retail, and communication. Read more
Singaporeans may only be second-most irritable office workers around, but they are number one when it comes to time spent on Facebook, clocking in at 38 minutes 46 seconds per session. Read more
For the first time ever, online media has been used heavily by all four Singapore presidential candidates in their campaigning effort. And if you were wondering what happened at the last presidential election, well, it was held way back in 1993 — the era of Windows 3.1 and dialup modems.
Here’s some context for non-Singaporean readers: The Singapore President is very unlike the American President. He has very little executive authority (that belongs to the Prime Minister), which makes him a rather stripped down head-of-state.
There are four presidential candidates — Dr Tony Tan, Tan Kin Lian, Dr Tan Cheng Bock, and Tan Jee Say. In case you’re wondering, they all share the same surname, but the similarities don’t end there. All of them are making serious attempts at reaching out to voters through Facebook, Twitter, and their websites. We’ll run through each candidate in turn to see what they doing right or wrong. There are lessons for entrepreneurs and marketers here, so keep your eyes peeled. Read more
Filed under Media, Special Commentary, Technology, WebTags: new media, presidential election, qr code, Social Media, tan cheng bock, tan jee say, Tan Kin Lian, Tony Tan
In its third year of running, Social Media World Forum Asia (SMWFA) is continuing to evolve with aim to deliver an event which is second to none, ensuring audience receives the maximum potential from attending the shows.There are few other new things will be featured in SMWFA this year, such as panel discussion formats, tweet up panels, on stage interviews, open ‘Q&A’ portions, audience sourcing debates and break-out group discussions. The discussions will allow participants exploring in-depth the key social media platforms and enhancing the marketing part knowledge. There will be a lot of speakers at this conference from various remarkable companies. Read more
Have you ever wondered what will be the next trending communication methods? 14th June, readingroom, a full service digital agency with offices in Singapore, the UK and Australia, will hold a session titled Digital Conversations. The session will look at how the future of mobile technology and social platforms will combine with personalised geo-location services and augmented reality to create the Internet of five years hence. Speakers include Jawahar Kanjilal from Nokia and Margaret Manning, CEO of Reading Room to give expert talks while Christiaan Ter-Steege from Philips Healthcare’s will join them for a lively interactive panel discussion where you can debate with the speakers. Read more
As part of the Asia Digital Marketing Association (ADMA) speaker series, Nick Blunden, Managing Director and Publisher, The Economist online will be speaking on “Engaging the Influential: How The Economist leverages communities and social media to help brands connect with their customers online invites“. The Economist online is home to a homogenous elite online community of influential readers looking to connect with one another in conversation. The Economist facilitates these discussions, provides editorial stimulation in support and invites brands to participate in meaningful ways to engage and build a relationship with readers. Find out more about the speaker with event details below. Read more
“Impactive Engagement” – that’s the theme of the upcoming New Media Asia Conference 2011 to be held in two weeks in Kuala Lumpur, Malaysia.
“New Media is more than just stereotypically having a static presence on Twitter, Facebook, YouTube and a website. It is all about interactions, and the impact it has on the people that the media touches. The conference aims to broaden the views and test new ideas and theories and attendees can put them to use immediately.
This is a 2-day conference on Social Media and the New Media. This includes the many facets of social networks, news portals, podcasts, etc.. We will be exploring the usefulness of social media, as well as the reach of new media.” Read more
The youngest-ever winner of the Global Brand Leadership Award, Shashank Nigam is proof that you don’t need a boatload of experience to launch a successful start-up. He talks to us about how he got his award-winning blog SimpliFlying off the ground and turned it into a global branding consultancy business. Read more
Filed under Featured, Interviews, Marketing & Branding, WebTags: airline, airport, Blog, Branding, consultancy, Shashank Nigam, SimpliFlying, Social Media
The fascinating and evolving landscape of social media presents businesses with a new world of challenges, opportunities and rewards. It is imperative to have formalised processes that can help achieve social media goals without the clutter of irrelevance. Read more
On the 3rd of July, Lady Gaga made Facebook history when she beat President Obama to becoming the first living person to acquire 10 Million fans on her fan page.
Lady Gaga, with her army of over 5 million Twitter followers and more than 13.1 million Facebook fans, can move products and now brands are courting her to do just that.
How did Lady Gaga become such as huge pop culture phenonmenon within such a short span? The answer lies in her innate understand of social media which is evident in the way she communicates with her fans.
Here are 5 lesssons which from the brand which has got people going Gaga Ooh La La! Read more
