TWIA Episode 18: Everyone’s a Scraper

The TWIA crew gathers after Chinese New Year without Daniel Cerventus to run thru a couple of stories that rumbles across the Asia landscape this week. Starting with Zynga’s global expansion into India, the crew ponders whether the foreign companies are shifting their focus away from China. Once again, censorship takes the headline in China and Indonesia. Of course, we devise the new googleometer where we ask if Google is really moving out of China with their gestures on canceling the Android event in Beijing. Finally, the biggest story that rocked Southeast Asia with Facebook acquiring Octazen, a Malaysian based company and finally the crew looks at the rise of the Global QQ and ending with a short commentary on Siok Siok’s new film, Twittamentary.
Read more

Podcast: Play in new window | Download

In Conversation with Benjamin Koe, Co-Founder of JamiQ

Yesterday, JamiQ has launched their automated social media monitoring solution to the market. While it is a competitive landscape, social media has yet to go mainstream given its lack of metrics to justify to media buyers and brand marketers. Yet, the market opens an opportunity for the team in JamiQ. We interview Benjamin Koe, one of the co-founders of JamiQ shared with us about the technology that is powering JamiQ, the challenges in a start-up environment and how their solution is distinct against their competitors. Read more

3 New Social Media Tools that Startups should know about

Recently, we introduced a set of 6 social media tools which start-ups should be tapping on in dealing with PR, marketing and branding issues. One advantage is that a start-up being nimble and quick, can find applications on social media tools that can distribute, share and gather feedback on their products and services in a very quick rate. Given that social media is a ever-changing landscape all over the world, and the buzz that are ongoing from twitter lists, enterprise microblogging via Yammer to google wave, we decide to give you a list of three new social media tools (or feature in existing social media tools) that you should know about. Read more

Facebook and Twitter for Businesses

Recently, together with Wall Street Journal Asia and GoTo Webinar, Ogilvy 360 Digital Influence: Asia Digital Map presented two interesting webinars that focus on helping businesses particularly brands on how to use Facebook and Twitter for business. For start-ups who most likely not have the marketing budgets until they receive proper investments to scale up, this may be a good reference for the founders to think about how to utilize these new social media tools for their own businesses. Read more

Statistics Show Social Media Is Bigger Than You Think

A video created by Socialnomics with data culled from various web sources that argues that social media is not just a fad. Read more

Twittamentary – The Mix of Social Media and Filming from a Singaporean Filmmaker

Being entrepreneurial is about being experimental, and a Singaporean based in Beijing, Tan Siok Siok (@sioksiok) is trying something really innovative. It’s something which I have failed to get my friends involved in theatre to do – to really experiment the technology and social practices of social media with theatre and film. Tan Siok Siok, a multiple Asian TV Award winner, former executive producer for Discovery Channel and an adjunct instructor at the famed Beijing Film Academy will bring her expertise in film making and production to this documentary. So, here’s what Twittamentary is all about and if you like, do support the project! Read more

6 Essential Social Media Tools for Start-Ups

If you are starting up a new company that primarily goes from business to consumer, without a big budget in marketing or PR, your best chance for getting your message across will be via social media. Most start-ups or major corporations which adopt social media tools to market and engage their customers in Southeast Asia, are essentially in the IT, fast moving consumer goods (FMCG – for example, mobile phones, computers and gadgets) or online media space. Specifically in this article, we want to focus essentially on the start-ups space and offer 6 essential social media tools that a start-up will need. Read more

In Conversation with Karen Seah, Founder from The Refinery Studio and SUPERMODELME.TV

SUPERMODELME.tv is a groundbreaking online reality TV show where 10 models from across the Asian continent will compete to be Asia’s next hottest face on runways and magazines. While just being more than an online reality TV show, the company behind it, Refinery Media has also introduced a revolutionary technology from A-STAR called the Hyperspot technology which provide an instant gratification can be delivered right to the viewers’ fingertips. It is not a simple task to combine fashion, entertainment and technology to put forward a product. Karen Seah the founder of The Refinery Studio – company behind SUPERMODELME.TV, has taken her time to drop by to give us the story behind the competition, how she straddles across different areas of expertise to create this online reality TV show, and her thoughts on being an entrepreneur. Read more

Interview with Yong Ming Guang – CEO of Socialwok

Socialwok, which is developed by a team led by CEO Yong Ming Guang, aims to provides enterprises the same communication tools that Internet users have become comfortable with when connecting with friends and family. A video overview of SocialWok can be found here. Ming shares with us how SocialWok can benefit businesses, employees and developers below. Read more

Interview with Kelly Choo, Cofounder Of Brandtology

If you find it hard to keep track of what consumers are saying about your brand online, you’re not alone. What might make your job harder though, is trying to decide online brand monitoring service you’ll go with. Brandtology purports to be different as it combines both technology and human oversight to ensure that your digital conversation monitoring is much more accurate. We sat with Kelly Choo, one of the co-founders of Brandtology to have a chat. Read more

Older Articles »