In the last 5 years, the balance of the tech marketing world has gradually moved to a balanced spread of Social Media activity (Facebook, YouTube, Twitter etc), Mobile presence (Apple apps, Android apps, Mobile websites etc), Search marketing (AdWords, AdCenter, Display Network, SEO etc) and Traditional Websites (websites, portals, banner advertising, affiliate marketing etc). And one of the keenest movements driving this new shift in balance is the convergence of Social, Location-based and Mobile media (SoLoMo).
SoLoMo Thursday‘s upcoming talk “Google SEO & Adwords Have Adapted to SoLoMo, Haven’t You?” features speaker Rachit Dayal, Managing Partner at Happy Marketer Private Limited, who will look at the practical impact of how Google’s content and strategy has shifted in this new world. He will also highlight how businesses can implement practical changes to quickly jump ahead of the competition by utilising the newest SoLoMo-related changes in the SEO landscape and Google AdWords. Read more
On 26th July this Thursday, SoLoMo Thursday is featuring Benjamin Chiang, Business Relations Account Manager at Techsailor Group, who will be giving a talk on social media marketing, and how to utilize it for events. So if you are interested in how best to organize an event, draw attention, rack up sales as well as build up your reputation, don’t miss out on this event!
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On Thursday, 28th June, the Co-founder & Head of Business Development at JamiQ Private Limited, Kelvin Quee, will give a talk on social media, sharing his opinions on the fallacies and insights on Social Media Visualisations.
With the increasing popularity of social media, how should you make full use of it? Have you spent unnecessarily on social media? Are you listening and responding to what netizens are saying about you? How do you intelligently manage your reputation online? Gain an advantage over others – effective social media monitoring allows brand managers and decision makers to transform mere metrics into real insights that your business needs for immediate, strategic (and often cost-sensitive) decision-making. Read more
On Thursday, 31st May, the Chief Consulting Officer of 2359 Media, Chen Kai Wei, will give a talk on mobile marketing strategies.
With the rising flood of apps, how should you make your app stand out? What makes users come back to the app? What changes the curious user to a loyal fan? As marketers, should we redefine what makes meaningful and immersive engagement on a mobile screen? How does gamification give you an edge? Read more
Meet Chen Kai Wei at SoLoMo Thursday on 31st May in Singapore. The Chief Consulting Officer of 2359 Media will discuss the challenges of creating mobile products and some learning points on the potential pitfalls that you should look out for.
Brief:
In a rising flood of apps, how should you make your app stand out? What makes users come back to the app? What changes the curious user to a loyal fan? As marketers, should we redefine what makes meaningful and immersive engagement on a mobile screen? How does gamification give you an edge? Join Kaiwei as he discusses the challenges of creating mobile products and some learning points on the potential pitfalls that you should look out for. Gain a deeper understanding of the principles and concepts that make good mobile design with insight from 2359 Media’s studio.
1) A million dollar lesson
Lessons to help you avoid major pitfalls in developing your mobile strategy
2) Rethink the purpose – Incentivising behaviour
Areas of discussion: Retail, Tourism, Education, and Animation
3) Rethink your idea – Simplicity is key
Case Studies: SGMalls and DatingGoWhere app
4) Rethink the phone – The evolution from a tool to an extension of oneself.
Case Studies: Media Content Read more
Meet Leon C.K. Leong at SoLoMo Thursday on 26th April in Singapore. The Business Relations Director at Techsailor Group will share his first-hand insights on social media.
Brief:
The pervasiveness and potential of Social Media are well-recognized by companies today, and many are jumping onto the bandwagon without a comprehensive understanding of the Social Media space, or a clear execution plan. It’s free to
sign-up for Social Media, but it can be costly to maintain it. Also, Social Media is easy to use, but not necessarily easy to administer.
This has led to problems with varying magnitudes, ranging from ineffective Social Media marketing endeavours to PR disasters, causing the loss of customers and sales. It is undeniable that engaging non-professionals to manage your Social Media strategy is tantamount to putting a ‘5-year-old’ on your payroll. Social Media is a double-edged sword. You would not want a “5-year-old” wielding it on your behalf. Read more
Meet Joel Choo at SoLoMo Thursday on 29th March. The sales and marketing director of food community portal, HungryGoWhere.com will share his first-hand insights on techniques to boost your restaurant’s or bar’s visibility.
Topics include:
a. Use Search
b. Manage your social media presence
c. Integrate traditional with digital marketing
d. Use cloud to manage reservations
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