Sprooki, a location-based marketing platform for retailers and shopping malls, has announced today that it will be expanding to Australia. Andrew Lockwood, founder of PostClick, has been appointed the startup’s representative partner in the country.
Since launching in Singapore last year, Sprooki has road tested its app with over 80 retail brands and malls. It also signed its first customer — Singapore shopping mall 313@Somerset — and sealed a deal with startup YFind to integrate indoor positioning services into Sprooki. Read more
Indoor positioning is coming to Asia really soon. The technology has received a big push towards commercial viability after today’s announcement of a partnership between Singapore startups Sprooki and YFind that will see closer integration between the two.
The companies complement one another well. Sprooki offers a white-label location-based marketing platform for retailers, while YFind is scaling up its indoor positioning system that promises accurate tracking of a smartphone user’s location to within 3 meters.
Sprooki will begin integrating YFind into its platform, and offer it as a package to customers in Asia. YFind, on its part, will offer Sprooki to merchants outside of the region, particularly in the US. Read more
Soon after a USD0.48M funding round from Get2Volume, Singapore-based mobile marketing startup Sprooki has gone white label. It launched on 29 November a new location-based marketing app customized just for Singapore shopping mall 313@Somerset, and will be looking to sell the solution to even more shopping malls and retailers.
The iPhone app, called Tring313, enables users to find deals that are nearby, download coupons, and make redemptions at the store. They can also make purchases directly on the app.
Malls and retailers can use the platform to schedule promotions, offers, and events to appear on the app as targeted messages. They can track and manage coupons as they are being downloaded, purchased or redeemed. Read more
Sprooki, a Singapore-based company that provides retailers with end-to-end mobile solutions to engage customers, has secured SGD 0.59M (USD 0.48M) in seed funding from startup incubator Get2Volume, in partnership with the National Research Foundation.
Sprooki has received a total of SGD 1M (USD 0.81M) in funds so far. It’s the second time Get2Volume has invested in the company.
Since the startup’s launch in October 2011, where it announced a tie up with Orchard Road mall 313@Somerset, it has partnered with over 60 mall and retailers in Singapore and Asia. Read more
Head down to Web Wednesday Singapore to find out what you need to know about “Proximity Marketing & Mobile Commerce for Retailers: A New Model”. Join us for a conversation about this topic with Michael Gethen, co-founder of Sprooki, a location-based mobile commerce service and real-time local marketing platform for malls and large retailers, headquartered in Singapore. He will be presenting a case study on how mobile marketing using location-based services and in-app m-commerce is solving key marketing problems in the retail sector. Read more
Sprooki is an app that lets shoppers find out the latest deals near them, purchase the products in-app, and redeem them at the store. Sounds like just another daily deals app? Not quite — it’s much more than that.
Think of it as Groupon meets Chalkboard, with retail analytics built-in.
It is an end-to-end platform that lets retailers push their promotions to mobile users in the vicinity, receive payment directly from customers who use the app, and analyse data about their customers. Read more