Babygram could mean less baby photos on Facebook

There can be too much of a good thing. Baby photos on Facebook certainly qualify in this category. While parents are understandably proud of their kids and want to show them off to their friends, we live in a hyperconnected world where too much is shared. That includes every permutation of a photo, even blurry ones.

Babygram could save us from oversharing hell. Developed by Google Ventures funded startup Stickery, which is based in Singapore and California, Babygram is a private social network centered around babies and their immediate families. It is now available on iOS.

The app is part of a new wave of mobile social networks targeted at niche groups. There’s Path for those yearning more private online interactions, Between and LoveByte for couples, Burpple for food lovers, as well as GetGlue for those oriented towards movies and television.

While creating an “Instagram for _______” is certainly a hot startup idea, none of these companies have attained the breakout success of Dropbox, Airbnb, and yes, Facebook. But that hasn’t stopped Stickery from trying. Read more

Q&A With Google Ventures, 500 Startups-Backed Mobile Kids Learning Game Platform, Stickery

Having always been a LEGO fan, Bjorn Lee can now count visiting toy stores and revisiting aspects of his childhood as part of his work. Together with co-founders Jarrold Ong and Fadly Mahdar, he just announced the seed round raise of their new mobile learning game platform for kids, Stickery, whose mission is to “make mobile games that are not just fun for kids, but useful for parents.”

Stickery’s USD 325K seed round consists of Google Ventures, 500 Startups and several strategic investors from the United States, Europe and Asia. This also coincides with the launch of the game: “Mermaid Waters: Adventures of Hana & Cory” (iTunes) for iOS. This game is the first of a serialized adventure and learning platform for preschool children and their parents.

Both Bjorn and Jarrold are old friends and ex-schoolmates of mine from the Stanford-NUS Overseas College program so it was exciting to speak to them again on this new venture of theirs. Here we have a mini Q&A with Bjorn, CEO of Stickery. Read more