Singapore startup Zopim hijacks SXSW 2012 in Grinch costume
March 12, 2012 by Terence LEE
A feather scarf and a huge package... hmm...
Christmas hasn’t arrived, but the Grinch has already terrorized SXSW and the city of Austin with his trademark smirk.
It’s all actually part of a mobile game by Singapore-based startup Zopim, which is representing the country at the festival. The startup’s flagship product, Zopim Live Chat, is helping more than 35,000 online businesses engage their customers real-time through their websites.
South by Southwest (SXSW for short), is an annual music, film, and interactive festival that is drawing over 16,000 participants from around the world. The interactive segment ends on 13th March. Read more
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