Ten QR code sins to avoid
January 2, 2012 by Terence LEE
Depending on who you speak to, QR codes are either a passing fad or the next big thing. I believe it’s somewhere in the middle.
QR codes are beginning to enter the mainstream in Singapore, driven by the mass adoption and usage of smartphones, and I expect this trend to continue in 2012.
But while critics might argue that NFC technology will supplant QR codes, I wholeheartedly disagree. Although NFC trials are slated to start in Singapore this year, I’d wager that mainstream adoption is at least one year away (depending on whether the iPhone 5 adopts NFC). It’s likely that QR codes will remain the de facto bridge between outdoor and digital marketing for some time. Read more
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