March 15, 2012 by Guest Contributor
Reality shows that feature entrepreneurs are getting popular these days (Angel’s Gate is one example), and these shows provide the perfect opportunity to present your brand and products to a nationwide audience at close to zero costs.
As a young start-up, our appearance on a show called “The Potential” (aired on Channel U earlier this month), which gave entrepreneurs some air time to pitch their products, had a significant impact on our website traffic and revenues.
While the application process, auditions and the actual shoot required days of hard work and rehearsals, the exposure that BoxInBlue.com got out of it was indeed worth the effort.
There is definitely nothing to lose to be on national TV. However, we realized that it is even more important to determine what we want to achieve in that ten minutes of airtime. Just as many of the Angel’s Gate participants have admitted, we do not go into the show expecting a million dollars of sales revenue (or million-dollar funding in the case of Angel’s Gate), but instead be able to maximise this airtime to bring our message across.
Here are five tips and key takeaways that I got from the experience, through the auditions, to the actual show. Read more