Book Review: Insanely Simple by Ken Segall
June 4, 2012 by Bernard Leong
If you want to read a first person account on how Apple has designed, implemented and executed their marketing and advertising campaigns, Insanely Simple: That Obsession that Drives Apple’s Success by Ken Segall offers a glimpse on how the concept of simplicity drives Apple as a company.
As the person who was part of the team who came up with the famous “Think Different” TV advertisement and putting the letter “i” behind all Apple products, Ken Segall organizes Steve Job’s obsession into 10 simple principles. Read more
Share this: