Online business going into retail? Here’s a checklist

Don’t count on renting a storefront to revive the flagging sales for your online business and compensate for a weak business model: You might end up digging yourself a bigger hole. Rather, going retail may be prudent only if your online business is doing very well. Read more

When blogshops get physical

Generation Blogshop has come of age. While hundreds, if not thousands of garishly designed and brashly-colored blogshops have arrived and died, many online retailers have done well enough to venture into brick and mortar stores. Read more

In Conversation with Jeannie Pang, Tracyeinny

With a few thousand blogshops in Singapore alone, it’s hard to stand out from the crowd. Tracyeinny manages to do that and is now one of the more popular blogshops in Singapore. We hear from one of the co-founders, Jeannie Pang and hear her thoughts on the business behind Tracyeinny.

What is Tracyeinny?

Tracyeinny offers women apparel that is inspired by the moment and inspired by our passion. It is a joint partnership between two cousins: Jeannie Pang and Pamela Goi. Both are graduates and doing this full-time.

Are all your items are designed and manufactured by Tracyeinny?

Currently we don’t design or manufacture our products ourselves. In an average month, we churn out about 200-250 designs. We try to update two collections in a week and each collection has about 30-40 designs. Read more