October 29, 2012 by Terence LEE
Updated: 23 January 2013
The service enables users to engage a chauffeur at a fraction of the cost. Its secret lies in streamlining payment and booking services, as well as utilizing a limo driver’s downtime. The end-to-end service — which includes an app for drivers — handles booking, payment, and even the giving of receipts.
To kickstart its “test mode”, it has begun engaging Singapore’s influencers to try out the app. They include Lesley Tay, owner of food blog ieatishootipost, as well as Theresa Goh, a star Paralympic swimmer.
An Uber blog post describes how the company’s black Mercedes S vehicles, which come from fully-licensed local limo operators, would drive to the user’s location with the push of a button, bringing them to wherever they wish to go.