Women on the Web: Overturning the Assumptions
August 1, 2010 by Chew Lin KAY
comScore, a provider of digital marketing intelligence, recently published their survey findings on women’s Internet browsing behaviour. While confirming certain assumptions (see: women and shopping), the survey also raises some interesting findings (women prefer Bing! who knew?), and highlights other factors, such as overall Internet access, that affect how people manage their time on the Internet. Read more
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