Like them or not, social media celebrities like Xiaxue, together with their thousands upon thousands of Twitter followers, are here to stay.
Reputations rise or crumble by their tweets. A restaurant’s branding will be hit simply because a waiter offends a superblogger, who then writes about it. With their massive influence, they’re the new rulers of the Internet world.
Perhaps drunk with their newfound power, they can get downright nasty, depending on their mood. So if you piss them off enough to go after you, well good luck.
Several unlucky Singaporean men found that out the hard way, when Xiaxue, a well-known Singapore celebrity blogger, decided to get her revenge. Read more
Gillian Tan started her own company with $10,000, a mini video camera and an old Macbook. Today, what was previously a one-woman-show has since evolved to be one of Singapore’s most creative and successful production companies.
She is founder of Munkysuperstar Pictures and manages Singapore-based clicknetwork.tv, an online video network that offers hip, fun, and edgy entertainment programming.
Finding her way into the industry
Gillian is living proof that you just need to start doing what you want to do.
Before moving back to Singapore, she focused on producing television commercials in the broadcasting department of an agency in San Francisco called TBWA\Chiat\Day.
She explains, “I had applied to some companies when I first moved back to Singapore but didn’t get anything, so being impatient and impulsive, I decided to start my own company.” Read more
Most businesses recognize that establishing an online presence is important. However, simply having an online presence is insufficient.
Businesses should view going online as an opportunity to extend their brand conversation. When used effectively, your online channels can function to help you communicate directly with your customers. Read more