121VIEW Digital Signage Solutions Around The World
January 27, 2010 by Gwendolyn Regina T
You may or may not have heard of them, but local digital signage solutions company, 121VIEW has had its products deployed from Singapore, to Hong Kong, US and even Spain!
What Is Digital Signage
For those who are not familiar with the term, digital signage is the industry term for those LCD or plasma advertising screens (and other types) you see in shopping malls and consists of much more than those screens. Basically, digital billboards. A whole army of software and hardware is needed to make digital signage work for a business and there are many players in the field.
A typical network set up.
So What Makes 121VIEW Unique
121VIEW in Spain
Consisting of screens, media players, web-based content management system and support for Wifi, 3G and bluetooth, 121VIEW allows you to easily set up and scale your digital signages. All you need is your own content to be displayed.
The system is Linux-based.
Another key feature of their offering is that of their in-house audience measurement and validation system.
Audience Measurement
We all know that for a business to succeed, be it in tech, retail or F&B, good analytics is one of the keys to success so that one can measure the Return on Investment (ROI). While for traditional billboards, the old way of audience measurement consisted of people manually clicking tally counters in their hands, one click for every person who walks by. This method is still being used, but as with all advancement in technology, what can be manually done may be digitally emulated and made more efficient.
With 121VIEW’s InterFace© audience measurement system, one can tell the viewer’s attention span, number of people passing each single screen and how long viewers dwell at the screen, and further broken down into age groups and genders of the viewers for valuable demographic analysis. It also has the ability to automatically switch content if the ad it is currently displaying has been deemed more suitable for a male audience while a female is looking at it.
If you wish to use InterFace©, take note that you have to get your own Linux-compatible webcams installed as this is not provided by 121VIEW.
The Company
Established back in 2007, 121VIEW is headquartered in Singapore with offices in Philippines, Dubai and the US.
About The Author
Gwendolyn Regina T - Co-Founder and Editor-in-Chief
Apart from SGE, Gwen is also a Partner at Thymos Capital, where she focuses on early stage investments in technology firms. She has had two exits out of her investments via the firm, one of which is iHipo. A frequent judge for business competitions both locally and overseas, she graduated from the National University of Singapore. Gwen also spent some time in Silicon Valley and studied in Stanford University under the NUS Overseas College programme. Gwen is a mentor at Spanish incubator Tetuan Valley, Polish incubator Gamma Rebels, the Singapore Ambassador for the Sandbox network and the Singapore curator for StartupDigest. She enjoys languages, travelling, dance and adventure sports. Gwen can be found on LinkedIn and Twitter.
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