Find It, Find Out – Reviews For Food and Art Performances

FIFO (an acronym for Find it, Find out) was “started by a group of friends who wanted a resource to help them make their lives easier by finding the perfect place to eat within seconds, to knowing what’s going on out there in Singapore.”

P – The Problem

Looking at their ‘About Us’ page:

Not everything in life should cost an arm or a leg. We at Fifo believe the good life certainly doesn’t. That’s why we strive to bring you the good life, for less! Check back with us regularly to see our tie-ins and promotions with some of Singapore’s most prominent arts companies, from theatre shows to dance performances, as we bring you everything from informed reviews to guide your choice to your next free ticket to an arts performance. Our food pages complement the well-lived life to round off your evenings with delectable offerings after (or before) you’ve appreciated the arts. We don’t believe living the good life should cost that much – and you can start believing that too!

1. Lack of access to promotions for art-related events.
2. Lack of informed reviews to aid in choosing events to attend.
3. Lack of information on food in Singapore.

I – The Idea

Create a site that aggregates information on art performances and food establishments in Singapore while providing access to promotions.

S – The Solution

Let’s start with problem 3. There are already many well known sites that will aid the hungry and discerning foodies in Singapore. Some established ones like ‘‘I Eat, I Shoot, I Post‘, HungryGoWhere and Yum.sg seem to have a larger database of reviews and more active communities. With regards to promotions, HungryGoWhere and Yum.sg seem to offer a wider range of offerings.

With regards to problem 2, a casual perusal (possibly an oxymoron) seems to indicate a lack of reviews. Most content describing performances seem to be marketing copy. The interviews done are probably the most interesting content available.

For problem 1, there doesn’t seem to be any promotions currently offered to readers of the site.

$ – The Money

Fifo.sg has several avenues to make money and currently their most obvious and simplest one is via Google AdSense. They currently have them on their sidebar.

Featured above that is a section called “Partner Tie-Ups” where they feature upcoming plays with a call to purchase tickets. Clicking on these leads you to the Sistic booking site. This section can be an extremely lucrative one – we don’t know if Sistic is paying them to display those plays, or if they are doing it on a commission basis per ticket sold.

On the left side, restaurants can probably also choose to display their listings and reviews on the front page under “Latest Food Reviews”. Though it might be better to be more transparent and have those restaurants paying to be prominently displayed be a “Featured Restaurant”.

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