Crowdsourcing Comes To Tote Bags In Common Totes
July 1, 2009 by Gwendolyn Regina T
If you are a diehard fan of crowdsourcing site, Threadless, here’s a made-in-Singapore one for tote bags. Co-founded by a young team of four, Common Totes relies on you, the community to submit designs to be voted on by everyone else. The most popular ones will be sent to print.
Applying the same successful concept of allowing everyday individuals to demonstrate their creativity for the whole world to judge, Common Totes has a call for design entries for tote bags all year round. Each winning design will earn the designer US$300. 2-3 designs will be chosen every month.
Two of the bags on sale at Common Totes.
Venture-funded Threadless makes about US$20+ million in revenue yearly with a small team of just 30 employees. The average profit margin they make per tee-shirt is 35%. If people are as crazy about community-designed tote bags as they are about tee-shirts, Common Totes may have the chance to pull off this same scale, with hopefully the same big numbers in revenue.
The all-male team have a few companies amongst them. One of them, Shannon Low was also the guy behind Shoplette.
About The Author
Gwendolyn Regina T - Co-Founder and Editor-in-Chief
Apart from SGE, Gwen is also a Partner at Thymos Capital, where she focuses on early stage investments in technology firms. She has had two exits out of her investments via the firm, one of which is iHipo. A frequent judge for business competitions both locally and overseas, she graduated from the National University of Singapore. Gwen also spent some time in Silicon Valley and studied in Stanford University under the NUS Overseas College programme. Gwen is a mentor at Spanish incubator Tetuan Valley, Polish incubator Gamma Rebels, the Singapore Ambassador for the Sandbox network and the Singapore curator for StartupDigest. She enjoys languages, travelling, dance and adventure sports. Gwen can be found on LinkedIn and Twitter.
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