Experience The View First in 3D When Booking Tickets Online
July 17, 2009 by Gwendolyn Regina T
Booked a concert ticket online but not sure if your $100 seat will offer the view you want? FanVenues comes to the rescue with 3D seat viewing capabilities that allows you to first experience the views from the various seat options so that you can better decide where you want to spend that few hundred on.
Booking a ticket on FanVenues
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Problem: When booking a ticket to a concert or sporting event online, users are usually booking blind (metaphorically). Not knowing if your seat is close enough to the stage, or if you would have preferred another seat.
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Idea: Some way to allow people booking online to be assured that they are getting the best seat they can.
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Solution: FanVenues allows ticket sellers to easily embed a widget (if the venue in question is already in FanVenues’ database) that brings 3D to their ticket selling experience. Which of course, allows users to now make a more informed choice regarding their seats.
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Money: Currently in beta, FanVenues allows ticket sellers to embed up to 5 venues on their website. Moving forward, they intend to have paid plans for ticket sellers – most likely offering more venues for embedding with perhaps tiered pricing to account for the different sizes of venues.
This is a simple and obvious business model. Spend their resources on developing the 3D images for all the major (and minor) sporting and concert venues one-time, and sit back and watch as the many ticket sellers pay for the rights to utilize those images.
Their business model is only complementary to that of ticket sellers if it helps the latter sell more tickets, and I believe they will. As more users crave for more information, not providing 3D seat views will harm them in the long run. Nevertheless, I see some struggle at the beginning, especially if ticket sellers wish to rely on this precise lack of seating knowledge on the part of consumers to sell tickets.
Singapore Indoor Stadium
Incorporating the ability to buy tickets in 3D means that there is more transparency with regards to seating. More transparency means that more people know how much each of their dollar will go and what view it will give them. Each individual’s demand will thus be self-moderated more effectively, leading to a more effective personal choice of seat.
However, there will be many cases where there is too little or too much demand for certain seats, leading to the possibility of seats of both extremes (too expensive and too cheap) left empty. This is common and expected as the seat occupancy rate for any event is never expected to be 100%. But on the whole, there will be a better distribution of seats matched to the right price (varies according to each individual).
Developed by Peekspy, FanVenues first ventured into the US market, with most of their venues being US based. They are still focusing on their US expansion and we will hopefully see more Singapore venues offered soon.
What’s also unique about FanVenues is that the team includes two brothers from Mauritius who came to Singapore several years back for their university studies.
About The Author
Gwendolyn Regina T - Co-Founder and Editor-in-Chief
Apart from SGE, Gwen is also a Partner at Thymos Capital, where she focuses on early stage investments in technology firms. She has had two exits out of her investments via the firm, one of which is iHipo. A frequent judge for business competitions both locally and overseas, she graduated from the National University of Singapore. Gwen also spent some time in Silicon Valley and studied in Stanford University under the NUS Overseas College programme. Gwen is a mentor at Spanish incubator Tetuan Valley, Polish incubator Gamma Rebels, the Singapore Ambassador for the Sandbox network and the Singapore curator for StartupDigest. She enjoys languages, travelling, dance and adventure sports. Gwen can be found on LinkedIn and Twitter.
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